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Simplify guest management with our hotel CRM

Use our hotel CRM to understand your guests’ preferences, behaviours, and requirements to build strong connections and create exceptional experiences. Ready to elevate your guest relationships?   

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Enhancing guest management for hotels across the world

Deliver personalised experiences with effortless guest communication

Struggling to target the right market?  

Use cleansed guest data to elevate your hotel’s marketing, recognition, and promotional campaigns that create personalised offerings that target the right market.  

Trying to figure out how to reward guests?  

Customise programs that are tailored to your clientele by offering surprise rewards, points systems, or bespoke discounts to drive more revenue.  

Want to save time on manual admin?  

Say goodbye to manual processes and elevate your marketing strategies with intuitive content creation toolkits, comprising templates, and landing pages to drive guest engagement.  

Are you missing ways to enhance guest satisfaction?  

Gain deeper insight into your guests’ preferences by receiving a comprehensive view of their history, interactions, and behaviours with our advanced profile merging technology. 

Transform unified data into guest loyalty

Personalise every stay

Optimise your guest profiles across all platforms with cleansed data to gain a full picture of each guest and enable precise segmentation based on demographics, preferences, and purchase history.  

Guest engagement made simple

Create unique marketing campaigns by leveraging AI to target specific audiences with customisable scheduling to boost revenue and increase visibility.

Celebrate loyalty with customisable rewards

Show your guests gratitude with personalised rewards and points systems that will drive direct bookings and build stronger clientele relationships.  

Intelligent integrations in one place 

Our CRM software automatically detects duplicate guest profiles so you can keep each profile unique, accurate, and accessible in one place.

Why customers choose our hotel CRM

At Pacifica Hotels, we helped them to reach in the first year:

member reservations.

member room nights.

Access Hotel CRM is the only CRM we found that could integrate with our existing stack and allow for a custom-made experience.

Brandon Burtis - Corporate Director, Revenue Strategy Pacifica Hotels

Our journey with Access Hotel CRM has been nothing short of remarkable. Working with them has not only improved our revenue performance but has also enhanced our overall guest experience. Their innovative technology, combined with the expertise of their team has positioned our hotel for continued growth and success in a highly competitive industry. I wholeheartedly recommend Access to any hotel looking to elevate its revenue management strategies and guest satisfaction.

Gabriella Monte - Vice President of Hotel & Retail Operations The Village Dallas Stay Always Ahead

Over the course of our collaboration, we at Boudl Hotels & Resorts have had the significant privilege of experiencing the exceptional services rendered by Access. We are incredibly pleased with their dedication, professionalism, and out-of-the-box solutions throughout our collaboration.

Mr. Ahmed Al Othaimeen - Director of IT Development Boudl Hotels

We absolutely would recommend digital marketing through Access. It is so helpful to work with a digital team who is familiar with our booking engine and CRM and able to optimise campaigns around them. The communication and reporting from the team are always timely and easy to understand. Our account manager, Sarah, shares actionable insights and recommendations at each of our monthly calls.

Kacia Lessnau - Chief Commercial Officer Adrift Hospitality

Ready to upgrade your CRM and build long-lasting guest loyalty?

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CRM FAQs

What is a hotel CRM system?

A hotel CRM (Customer Relationship Management) system is designed to help you manage guests using marketing and retention tool kit to encourage return stays with consistent personalisation between stays. By unifying booking histories, behaviours, and preferences, you are able to create unique experiences and drive guest loyalty that will last.  

Why is a hotel CRM important?

Hotel CRMs help hoteliers deliver personalised guest experiences by gathering unified data to understand their preferences, behaviours, and requirements. It can also be used to create unique marketing campaigns to target specific audiences to drive direct bookings, boost revenue, and increase profits.

Can a CRM help with increasing direct bookings?

Absolutely. Guest data is the key to understanding what guests like and dislike so you can tailor your hotel services to their needs. This will deter guests from booking through OTAs and drive them directly to you.