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The future of hotel loyalty starts today

Guest loyalty is not just a program built into your systems, but an experience they will never forget. In our playbook, we take you through new ways to make your guests feel even more valued and unique using an integrated tech stack.  

Discover how to transform your guest retention with AI-driven personalisation, engagement tracking and gamification to boost bookings and build long-lasting loyalty.  

Download FREE playbook

Get ahead with your hotel guest experiences 

Did you know:

%

of travellers book exclusively within a single hotel program.

%

of Gen Z and Millennials prefer instant perks over long‑term rewards.

million

members are in top programs, as loyalty is shifting to guest experiences.

What our playbook will teach you

Guests are no longer looking to be loyal to hotel brands but instead want to see what hotels can offer them. In our playbook, you will learn:  

  • Why guests are not loyal to hotel brands anymore and what’s really driving their decisions. 
  • How OTAs are becoming more prominent for hotels in the loyalty game and how you can fight back. 
  • The five pillars of modern guest loyalty and what strategies will work today. 
  • The main hotel management software you need to build a frictionless, AI‑powered loyalty engine. 
  • The real KPIs that define guest loyalty success that boost your direct bookings.  

See what’s inside to start optimising your guest experiences

Discover who your guests are  

All may not be as it seems, as hotels can get their guest clientele extremely wrong. Learn the new reality of guest loyalty to enhance your hotel experience, not your brand.  

The five pillars of next-gen guest loyalty  

  1. Hyper‑personalisation powered by AI 
  2. Relationship‑first engagement 
  3. Frictionless, tech‑enabled journeys 
  4. Status and recognition over savings 
  5. Integrated, data‑driven stack 

Why tech is your knight in shining armour  

Explore what the biggest tech failures are in the hotel industry and how you can avoid missing out on guest loyalty opportunities with the best tech stack tips.  

Start turning your guest loyalty strategy into reality  

Find out ways you can build personalised guest experiences that enhance your loyalty programs instantly. Use your tech to make guest loyalty part of your brand philosophy, not just your marketing strategy.  

See the numbers for yourself  

Understand how guest loyalty rates are measured and how you can leverage this data to improve your guest experiences.  

Download our playbook now to transform your guest loyalty

The new playbook for hotel guest retention

FAQs

Why are traditional hotel loyalty programs failing?

Because they’re transactional, slow, and disconnected. Guests don’t want to wait months to redeem points, they want instant perks, personalised offers, and frictionless booking. Most programs fail to deliver that. 

What do modern travellers expect from loyalty programs?

  • Instant value. 
  • Seamless digital experiences. 
  • Recognition from the moment they land on your site. 
  • Perks that feel personal and relevant. 
  • 75% of Gen Z and millennials prefer instant perks over long-term rewards. 

Who should read this playbook?

Hotel executives, revenue leaders, marketers and anyone who is frustrated by loyalty programs that don’t drive engagement, direct bookings or guest satisfaction.