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Become a marketing pro with our Digital Strategy Secrets for Hospitality minibook
Guests are discovering, booking and engaging with hotels in a completely different way than a few decades ago. The advancement of technology has played a significant role in the hotel industry, and you need to be prepared.
Our Digital Strategy Secrets for Hospitality 2025 is your handy guide for navigating the full-guest journey with smarter, AI-powered tactics. Be in the know with hospitality marketing trends, strategies and insights that will get you ahead of the game.
Master the modern guest journey from discovery to booking
- Discovery - AI-powered targeting captures early interest.
- Awareness - Build brand recognition with video, social and content.
- Consideration - Retarget and personalise using first-party data.
- Conversion - Optimise branded search and booking user experience.
- Reinforcement - Engage post-booking to build loyalty.
Why the numbers matter
%
Google booking links conversion rate
€
OTA tax per direct booking during OTA promotions.
€
extra per 10k clicks if OTAs undercut your rates.
What our minibook will teach you
Understanding the guest journey from the start
Modern guests don’t follow the generic path when booking their stay. Our minibook will help you break down each step of the way so you can tailor your marketing strategies to enhance each stage.
Improve ROI with smarter budgeting
Learn how to invest in the right channels and brand protection programs so you can save costs in the right places.
Reduce OTA dependence and hidden costs
Beat the OTA bandits and take back control of your direct bookings. See the hidden costs for yourself and discover how maintaining rate integrity can reduce your overall cost per click and conversion efficiency.
Utilise AI and first-party data
The rise of AI has made its mark on the hotel industry, and it is important to integrate this into your marketing strategies. We take you through the use of AI for personalisation and prediction to help with guest loyalty and campaigns.
Boost visibility with SEO and generative search
Organic search and traffic drive around 37% of hotel revenue. Our minibook provides strategies for integrating generative searches and capturing early interest.
Ready to elevate your hotel’s digital strategy?
FAQs
What is the purpose of this minibook?
The minibook provides actionable insights for hospitality leaders to craft a data-driven, AI-enhanced digital marketing strategy across the entire guest journey—from discovery to post-stay engagement.
Why is a digital strategy critical for hotels in 2025?
Consumer behaviour and technology have evolved significantly, with AI reshaping advertising tools, privacy regulations impacting data usage, and the rise of non-linear booking journeys. Hotels need a cohesive strategy to remain competitive and profitable.
How can hotels leverage AI in digital marketing?
AI predominantly helps hoteliers with:
- Predictive analytics for better targeting.
- Dynamic content personalisation.
- Automated campaign optimisation.
- Audience segmentation using first-party data.
Why is OTA dependence costly for hotels?
OTAs increase CPC and reduce profitability with rate discrepancies lowering your conversion rates. OTA promotions also add hidden costs, so your overall ROI is significantly less.