The importance of a deep, native integration between your CRS and CRM 

Making sure your technology stack is connected and properly integrated is what makes a hotel go from good to great. Your guest data is your most valuable asset to drive direct bookings and increase hotel revenue, so you need to get your tech right from the start.

Our Whitepaper takes a deep dive into the variables that typically impact your hotel software, why using a connected CRS and CRM is beneficial to your success and how our customers have transformed their operations with our integrated products.

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What you will learn by integrating CRM solutions

How CRS and CRM integrations help fix your data mapping gaps and take away synchronisation delays.
The importance of real-time systems that organise pricing, recognition and guest profiling.
Organising your guest data to drive personalisation, upsells and cross-sells for the best guest experience.
Why loyalty programs work and how this improves your ROI in the long run.

new member registrations in the first year.

member room nights purchased.

Enhance your guest personalisation

Make every guest feel unique by creating real-time views of guest preferences, history and behaviours so you can make smarter decisions.

Drive more direct bookings

Integrated CRS and CRM systems help turn lookers into bookers to give guests a tailored experience from check-in to check-out.

Increase your average revenue per stay

Automate and track pre-arrival upsells and boost your ADR by 12% for loyalty members based on their preferences from previous visits.

Download the Whitepaper now and start your integration journey

FAQs

What’s the difference between a typical API integration and a deep, native integration?

A native integration is built by one vendor with shared data models and code paths, reducing points of failure and removing the need for time‑consuming API development and testing. It’s typically more reliable, faster to launch and more cost‑effective over time.

Why is real‑time data so important?

Large updates create lags that cause duplicate profiles, missed loyalty opportunities and mis‑priced offers. Real‑time updates ensure accurate recognition and pricing of direct bookings.

How does this improve my loyalty ROI?

Seamless recognition at booking unlocks member rates, perks and redemptions automatically; CRMs track stays and redemptions in real time and prepopulates guest details to streamline checkout.

What results can hotels expect?

Our customers have seen up to 20% increase in ADR from members and substantial loyalty growth.

Furthermore, Pacifica Hotels saw over 31k new signups and 66k member nights in the first year for their loyalty program Pacifica Perks.