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Success story: Grosvenor Pulford
Product
GuestVoucher
Grosvenor Pulford Hotel drives annual voucher revenue over £442,000
Explore how Grosvenor Pulford Hotel and Spa transformed its hotel guest experiences with our brand-driven voucher software, which saw them sell more than 5000 vouchers in 12 months and reach over £442,000 in voucher revenue.
Background
The Grosvenor Pulford Hotel and Spa is a four-star luxury hotel experience delivering exceptional services to guests worldwide, from fine dining at their Palm Court restaurant, sensational spa treatments and event hosting areas. Their hotel location in the picturesque Cheshire County provides guests with an unforgettable hospitality experience to last a lifetime.
The challenge
The results
£
total voucher revenue in the last 12 months
total vouchers sold
£K
December voucher sales
The Access Hospitality GuestVoucher solution
The Grosvenor Pulford Hotel approached Access Hospitality with their challenges, and we successfully guided them to integrate our GuestVoucher software, powered by Guestline, into their existing systems.
With our hotel voucher software firmly in place, the Grosvenor Pulford team was able to personalise their voucher offerings with current branding and seasonal promotions. Their main focus was to offer experience and monetary vouchers as packages to avoid heavily discounted sales and retain a larger profit in the long run.
Our GuestVoucher software was the missing piece of the revenue jigsaw as it allowed the hotel team to target guest preferences with exclusive offers and drive their seasonal sales higher than ever before. This data was also beneficial for their CRM database to recognise returning guests and build on their brand loyalty.
Since its go live in June 2024, the Grosvenor Pulford Hotel team have seen a huge revenue, voucher sales and profit increase throughout the year with our GuestVoucher software integration. Their summer started strong with a £4k increase in revenue already in the first month of their GuestVoucher journey.
With a steady few months of voucher sales, Christmas came with a large present as voucher sales reached over £136k through targeted brand marketing and package deals for gift giving incentives. After this huge peak, voucher sales began to stay consistent at £25k from March to June, with experience vouchers taking the top spot for guest purchases.
“We promote our vouchers using GuestVoucher via our website and direct booking platforms as well as local partners who use our vouchers as a service recovery tool. The set up was quick and easy and seamlessly integrates with our PMS and EPoS, with the QR and barcode scanners making it a game changer in our hotel processes.”
Drive your direct sales and close the revenue gap with Access Hospitality’s smart hotel voucher software
Stay consistent with your voucher sales and drive direct sales with our GuestVoucher software solution. Book a demo or get in touch with our friendly team to discuss your hotel voucher needs, or take a look at our wider hotel software integrations that will take your hotel into the future of hospitality.