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Booking and Reservations

World Cup Data Insights to Maximise Matchdays

The 2026 FIFA World Cup is set to be one of the biggest sporting events of the year - a six-week cultural moment expected to break global viewership records and bring venues a 30–40% trade surge on matchdays (UKHospitality). 

Get your hands on DesignMyNight’s World Cup 2026 Insights to better understand consumer intent, booking trends and ordering habits around the World Cup, helping your venue to maximise revenue and fill every seat this summer.  
 

Key insights: 

  • World Cup bookings have a no-show average of 1.12% in comparison to an average of 3.67% for traditional bookings 

  • Almost half of bookings (44.7%) are made 4-7 days before the match 

  • 82% of fans would rather miss a drinks order than miss a goal 

  • 51% will pre-order if there is a special deal on 

  • 64% say that a poor view of the match would ruin their experience