How can you turn visitors into regulars?

Strategies for building guest loyalty for pub, bar and restaurant operators in 2025 

Guests don’t just return for the food – they come back for the experience. And 62% of guests say that loyalty programs influence where they visit.

So, whether it’s service, value, or convenience, a well-structured loyalty strategy can turn one-time visitors into regulars. 

Following insights from Access Hospitality’s 2025 Loyalty Report, produced alongside research agency and voice of UK hospitality businesses, KAM Insight, this guide helps you turn data into action.

Learn how to build a strategy that boosts retention, increases spend, and keeps your venue top of mind for guests. 

Download our free guest loyalty guide to discover: 

• What keeps guests coming back – How to deliver a consistently great experience 
• How to build a loyalty program that works – A simple 5-step plan for success and how Acteol Evo can support you
• Why personalisation matters – How tailored experiences drive real loyalty 
• The data that fuels retention – Key insights to refine your loyalty strategy 
• Winning loyalty schemes – Real examples of what works and why 
• The future of loyalty – From gamification to premium memberships