Restaurant Promotion Ideas to Help Attract New Customers
How do you attract new customers to your restaurant? Every restaurant operator has asked themselves this question. And you’ve come to the right place, because today we’re going to answer that very question.
With so many restaurants to choose from, a customer can often be overwhelmed with choice. A great way to get them through your door over your competitors can be enticing promotions which attract new customers to your venue.
At Access we help thousands of restaurant operators utilise software solutions to attract and retain new customers, building a solid base of customers loyal to their brand. And, with new customers, it often starts with promotions.
What are restaurant promotions?
Restaurant promotions are special offers that will help you increase new business by getting your venue in front of a wider audience and attracting them to your business and encouraging them to return. From good old fashioned happy hour drinks to loyalty discounts and coupons, there are lots of creative restaurant promotion ideas to turn your one-time customer into a trusty regular. By identifying a promotion which is popular in your area you can help turn slower periods in your venue into big money makers.
Ideas to promote your restaurant
There are lots of different promotion ideas you can try in your restaurant. We always recommend looking at what is currently available in the local area and seeing if there is a gap you can fill or a promotion that resonates with your local potential customers. Think about who you are trying to attract – are you targeting families? Groups of friends? Couples? Make sure you consider your audience when choosing a promotion.
A few ideas we’ve seen our customers have great success with are listed below:
1. Create promotional events for restaurants
Bottomless brunch
Bottomless brunch promotions have steadily risen in popularity over the last decade. A great promotion to run in to generate more bookings in your usually quiet periods, the instagrammable #BottomlessBrunch hashtag makes this a great promotion idea for targeting young adults, friend groups and students who will advertise your venue for you on their social media channels. Bottomless brunches often have a fixed menu and price which makes this an easy promotion to run in your venue.
Fixed Price/ Set Menus
Offering a range of fixed and set menus is another great way of appealing to new audiences. Customers who feel like they’re getting a bargain with your promotion are likely to come in and give the place a go, and also tell their friends. With many restaurants also having optional add-ons for their set menus, you’ll often see the spend-per-head quickly tot up.
Live Music
Many operators we work with host live music nights in their venues to create extra interest. If there are slower nights in your restaurant, the sound of live jazz trickling into the street, or showcasing local talent can be a great way of drawing in new crowds.
Loyalty Schemes
Running loyalty schemes in your restaurant is a great way of getting a customer to keep returning to your venue. Whether they collect points with each visit or stamps towards a final goal of a freebie, having some kind of card in their wallet can help keep the venue at the front of their mind. Our own booking system enables you to create unique labels for your customers, helping your floor staff identify regular customers can help you to give great service to those who are loyal to your business.
Special Nights (Themed Cuisine, Themed Menus)
Running special nights on a few occasions can again turn a slower day into a hot ticket. Whether it’s tying in with the change in season or targeting a popular sporting event, creating a new bespoke menu can get customers through the door. Lots of our customers have created themed nights around film releases, the World Cup or just seasonal menus to tie in with the time of year to much success.
2. Gift card promotions
Gift cards and vouchers are an easy promotional strategy that comes at a low cost for the business. An online voucher management system means that customers can purchase vouchers online without any input from you. Research suggests that customers in the UK spend as much as £48 more than the value of the gift card or voucher when they come to use them, so they are a great promotion for restaurant businesses.
3. Using social media to promote your restaurant
Social media is one of the most effective ways of advertising restaurants to expand your reach and be discovered by new audiences. The key here is to get your content in front of as many users as possible, to do this, many venues will run competitions or incentives to get you to share their posts.
Promoting Restaurants on Instagram
Competitions help to increase interactions with your social media accounts, with users tagging and resharing posts which will lead to an increase in your follower account. By creating shareable content across social media platforms and making sure you use high quality images of your food and drink items you can convince your new followers to visit your venue.
Promoting Restaurants on Facebook
By first selecting the objective of your campaign, running ads through Facebook can help you reach audiences depending on your target demographic. Whether you want more customers to visit your website or getting more likes on your page, you can tailor each campaign to your ideal audience using age, interests and geography.
4. Use of influencers /PR invites
Creating a buzz around your venue is a great way to generate interest and attract new audiences. With the success of social media foodies and accounts dedicated to trying new restaurants, PR invitations can be an effective way to reach new audiences.
Many accounts are dedicated to specific regions and areas so, find your local influencers and invite them to try your venue to get a feel for the place in the hope they will then share this with their following. Whether it’s Instagram stories or a write up in your local paper, getting people talking about your venue is always a step in the right direction.
5. Use a CRM to promote to your customer base
Utilise a CRM system for hospitality to manage your customer data to help push promotions that target the right audience, for example you might want to specifically target parents for your latest half term kids eat free offer. By collecting opt in for marketing as part of the booking journey, your online booking platform can help you build audience lists and inform future marketing campaigns.
Tip 1 - Analyse your sales data from last year to identify lower performing months and generate an email promotion to draw return customers back during this period.
Tip 2 – Run an automated birthday campaign that sends customers a voucher to use in your venue on their birthday.
Ready to run your first restaurant promotion?
In this article, we’ve looked at several different ideas for running promotions in your restaurant. So, whether it’s a brand-new midweek brunch offering or a tasty Taco Tuesday night an online booking system like Access Collins can help you book in customers who discover your restaurant through your promotional campaign and track the success of your new promotions.
If you’d like to find out more about how Access Hospitality software can help you with marketing and promotions in your restaurant, get in touch with the team today.
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