Loyalty isn't a programme. It's the experience guests remember
Hotels Aren't Broken - Their Tech Stack Is.
The loyalty game has changed.
But most hotel tech hasn’t.
If you’re still running a points programme that looks like it was built in 1999, your guests have moved on—and your revenue is following them.
Today’s traveller expects:
- Instant recognition the moment they land on your site
- Perks that appear automatically (no codes, no gimmicks)
- Seamless booking, check-in, and stay—especially on mobile
But if your CRS, BE and CRM are stitched together with APIs that only sync every few hours (or worse, not at all), you’re stuck playing catch-up.
The result? A loyalty programme that forgets loyal guests.
- Your best guests can’t see their perks when they book
- They abandon your site and go back to the OTAs
- You lose revenue and the relationship
Worse yet—your team has no idea it happened.
SHR fixes this.
We built a natively integrated suite of commercial tools—starting with CRS, BE + CRM—that work as one system, in real time.
That means:
- Guests are recognised the moment they book.
- Loyalty rates are applied automatically.
- Offers are personalised based on real behaviour and past stays.
- You drive more direct bookings, higher ADR, and stronger retention.
At The Drey Hotel, our loyalty members don't wait for perks. They see them immediately at booking—and it's a big reason we hit 80% direct booking rates.
SHR fixes tech fragmentation.
Other vendors integrate. We're native.
That's a big difference when it comes to loyalty...
Real-time data sync across CRS+CRM—no batch delays.
Our apps talk to each other instantly, so loyalty perks are applied without lag or confusion.
No more duplicate profiles or missed loyalty credits.
Guests are properly recognised, even if they forget to log in or use the same email every time.
Upsells and emails personalised without guesswork.
Your team can target guests with offers that match their exact behaviours and preferences.
Guests feel known before they even check in.
From booking to arrival, loyalty members get the kind of treatment that keeps them coming back.
2025 Loyalty Mini Book
This mini-book is your wake-up call.
Inside, you’ll learn:
- Why your loyalty programme is failing to drive direct bookings.
- How OTAs hijacked the loyalty game (and what to do about it).
- The 5 pillars of modern hotel loyalty — built for today’s guests, not yesterday’s.
- The tech stack every hotel needs to deliver instant, frictionless, VIP experiences.
- A step-by-step, 90-day action plan to fix loyalty fast.
Download Now
To gain access to the whitepaper, please fill out the form linked below