Visitor tracking software & CRM database

Build comprehensive visitor profiles and create personalised experiences, communications and incentives. Seamless integration with our visitor tracking software lets you capture GDPR-compliant visitor data at point of sale and track buying behaviour across ticketing, retail and catering.

Plus, quickly capture Gift Aid at point of sale.

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Browse Access Gamma features:

360-degree view of every visitor

Build comprehensive profiles for better visitor insight, more targeted campaigns and tailored incentives.
Capture GDPR-compliant visitor details at point of sale as well as via back office functions.
See every interaction, interest, donation, event attendance and spend across ticketing, retail and catering to build comprehensive profiles for better insight.
Integrate with your social media channels and website for comprehensive data collection.

Personalised visitor communications and incentives

Multi-criteria segmentation of visitors makes it easy to create personalised and targeted multi-channel communications and incentives.
Visitors can be categorised by potential value, interests and more.
Track all communications and analyse the impact of marketing.

Flexible pricing means you only pay for what you need

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Reliable visitor and Gift Aid reporting

Process donations and Gift Aid transactions including annual pass and one-off transactions to maximise income, and report on Gift Aid in line with HMRC requirements.
Monitor real-time performance at a glance and drill-down for in-depth analysis.
Quickly run comprehensive management reports.

Reduce costs, drive sales and deliver better customer experience

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