The Christmas season is a potentially huge revenue opportunity for hospitality business owners, and it doesn’t matter if you’re running a bustling bar, a family-friendly pub or a fine-dining restaurant – Christmas is a business boost for everyone. However, if you’re reading this article, you’re concerned that factors such as rising food and drink costs and the ongoing cost of living crisis that influences customers to opt for more budget-friendly choices are potentially going to impact on revenue this year and you’re looking for strategies to combat this.
- Topic:
- Hospitality
Understanding which items on your menu are the most popular and profitable is crucial for maximising profitability and keeping your customers happy. However, there are several common challenges operators face that can hinder thorough menu analysis.
At Access Hospitality, we often hear about these challenges from our customers and support them in using Access Procure Wizard to help them manage them. With years of industry experience and a portfolio of well-known hospitality customers, we understand the importance of data-driven decision making when it comes to menu analysis.
- Topic:
- Hospitality
Fresh off the back of England’s historic win over Germany at Wembley in the UEFA Women’s EURO Tournament last year, the 2023 FIFA Women’s World Cup is sure to generate some buzz this year to see if the Lionesses can repeat their championship success.
Last year survey data from YouGov revealed that 30% of British adults stated they would watch at least some of the EUROs tournament – and of these, 4% stated that they would be watching the games in hospitality venues. Based on these figures, economic forecasters Cebr estimated that around £124 million was spent in hospitality venues while watching last summer’s tournament. And while this year’s FIFA World Cup is being co-hosted by Australia and New Zealand rather than by a home nation, and some of the match times are a little on the early side (!), the Women’s World Cup is an opportunity that pub and bar operators mustn’t miss.
In this article, we’ll look at some of the ways pubs and bars can boost their bookings ahead of England’s first match against Haiti on Saturday 22nd July.
- Topic:
- Hospitality
It might seem like everyone is talking about the latest tool in artificial intelligence, ChatGPT and people are finding ingenious ways to utilise the tool to support their businesses. So, as a hospitality business owner or manager, you might be thinking – “how can I use ChatGPT in my business?”.
In this article, we’re going to look at some of the ways that hospitality businesses can harness the powerful chat tool to help them with some of the day to day tasks that can take up lots of time. From marketing messaging to menus – you might be surprised how you can utilise ChatGPT in your business.
- Topic:
- Hospitality
If you’ve paid any attention to the news or social media in the last few weeks, you’ll know the AI is here to revolutionise business from finance to logistics. But how does hospitality, with its emphasis on human connection, fit into this picture?
- Topic:
- Hospitality
If you’re looking to increase revenue and build a loyal customer base, you’re in the right place. The relationship between customer loyalty and profitability is well established, with studies showing that retaining just 5% more customers resulted in reported profit increases of between 25 and 125. Loyal customers not only visit your venues more often but also reduce marketing and operational costs for your business.
At Access Hospitality, we’ve helped countless restaurants maximise customer loyalty and revenue, and we’re excited to share our expertise with you.
In this article, we’ll explore the power of customer loyalty and provide a five-step guide to increasing loyalty in your customers, including how to leverage technology to support your efforts.
- Topic:
- Hospitality
If you’re thinking about hosting a restaurant event then you are probably looking at ways to diversify your offer, reach new customers and deliver a more unique experience to your guests.
This is a great idea; events help you attract new customers and boost sales on slower days of the week or month.
Here at Access, we help customers promote their venue and events as well as providing booking and ticketing software – so, we know a thing or two about event planning! One of the first things are customers usually ask is how can they make sure that people know about their event and they get a good turnout.
In this article, we’ll look at how we help our customers promote their events to an online audience of millions, but first we’ll consider some of key things you’ll need to consider if you want to start hosting events in your restaurant.
- Topic:
- Hospitality
Utilising your restaurant space to host events is a great way to maximise revenue potential and make quieter days more profitable for your business. But if you’re reading this, then you’re probably wondering what kind of event would work best in your venue.
When we work with our Access Hospitality customers to run events we find that many are worried about the success of their event and how they can appeal to different audiences. In this article, we’ll look at some event and entertainment ideas that have proven to be a great success with our restaurant and bar customers.
- Topic:
- Hospitality
The most recent consumer research is demonstrating that consumers are increasingly prioritising experiences over buying ‘stuff’, and it’s a trend that has only grown since the relaxation of covid-19 restrictions which has made people value spending more time with their loved ones.
In a travel report by The Mastercard Economics Institute, published in May 2022, global tourism spending at bars and nightclubs was 72% higher than that recorded in April 2019, while spending at experiential venues such as amusement parks, museums and concerts is 35% above pre-pandemic figures[1].
With people seeking more places, and ways, to create memorable experiences, it’s not surprising that the number of experience venues has been on the increase.
- Topic:
- Hospitality
Have you ever wondered how you can get your venue at the top of Google’s search results? Although it takes some hard work, it’s definitely an achievable goal that can be fulfilled with the right information and resources.
And it’s certainly a strategy worth adopting. Our Tech Shift report* found that with more consumers than ever before starting their customer journey online at home, a strong online presence is essential.
Here at Access, we help our customers streamline their digital user journeys to provide the best pre-visit experience possible – but for your potential customers to land on your website, they need to find you first!
In this article, we’ll discuss the ways you can help your venue get to the top of a Google search by optimising your SEO ranking.
- Topic:
- Hospitality
