As we begin to digest all the key takeaways from Access World 2019, it was clear to see from the Not for Profit breakout sessions that the fundraising landscape in the charity sector is changing at a rapid rate. Access World is our annual customer event, where over 1200 customers convene on Wembley Stadium to hear about our product development and company expansion plans, as well as being able to attend specific streams tailored to their sector.
From our Not For Profit keynote speaker Richard Turner, who has written a guest blog, all the way through to our panel discussion, moderated by Stephen George, with industry experts Lucy Gower, Esther Kwaku and Tom Latchford on the panel, one of the key threads throughout was clear, donors are now expecting donation processes in line with the way they interact with retailers and charities have to move fast to keep up.
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- Not For Profit
While productivity levels are much discussed across most commercial business sectors, in our sector it’s a topic that seems to have received little airtime to date. We hear a great deal about transparency, cost efficiencies, culture and leadership, innovation, digital optimisation, and these are all important issues in their own right, able to make a big difference to an organisation. Yet they’re also all encompassed by the wider issue of productivity.
With success measured quite differently to that in the commercial world and a focus more on ensuring funds are raised and vital services delivered for beneficiaries, it’s probably of little surprise that productivity isn’t the highest on charities’ agendas… but should it be?
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In this article we've called upon the expertise of Access NFP Head of Product, Andy Campbell. Our aim is to outline the latest updates and improvements made to Access Charity CRM (formerly thankQ CRM).
API Improvements
A lot of our recent work has surrounded API enhancements, enabling Access Charity CRM to more easily link to other products in our NFP suite, as well as complimentary third-party offerings.
An API (application programming interface) is an interface or communication protocol between two pieces of software. There are four specific areas that we have been focusing on with this work:
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- Not For Profit
Whilst we always champion the benefits of the digitisation of charities, it’s important to remember the significance offline channels still play on fundraising and connecting with donors. Often, to be successful digitally, charities must understand what makes people tick offline, in order to connect with them online.
We’ve called upon the expertise of fundraiser Richard Turner, to provide his thoughts on connecting digital and offline channels to bring greater success to your fundraising efforts.
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