To change the world you need to share your story. To tell people who you are, what you’re doing, and why. It sounds simple, but it can be hard to rise above the noise – particularly when budgets are tight and resources are limited. In this blog, we’ll share five handy tips to help get your charity advertising out there in the most cost-effective way.
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In an increasingly digital world, it can be hard for charities and non-profit organisations to be heard by the right people at the right time. With Google holding 88% of the global search engine market, Google Ads are a great way around this, and can boost charity advertising and direct quality traffic to your site. Get it right and more clicks will soon mean more donations.
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Ramadan, the most sacred month in the Islamic calendar. Remembering the gift of the first Quran chapters to the Prophet Muhammad, fasting begins at first sunlight every day and ends as the sun sets (Iftar). It is a powerful symbol of unity, and a time of reflection, worship, personal and spiritual growth. As one of the Five Pillars of Islam, charity plays a huge part in everyday life for Muslims around the world. But never is the act more encouraged (or more welcome) than during the month of Ramadan – particularly in the final 10 days leading up to Eid ul Fitr. In fact, data shows UK Muslims donating an average of £38 every second of every day for 30 days. That’s £100 million raised in a single month. Not bad, huh?
With more than 3.4 million Muslims living across the UK, Ramadan is an important date on the charitable giving calendar and we want to help you make the most of it.
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No-one knows who coined the phrase, ‘Necessity is the mother of invention’. Whoever it was, they got it right. 2020 was probably one of the toughest charities have ever faced. But every cloud has a silver lining.
Looking back over this last year, you should be proud of the way the sector has responded, and of the creativity, resilience and determination charities showed - despite the sudden removal of traditional face-to-face means and methods.
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Legacy giving. It might not be the most glamorous subject, but there’s real potential in the power of a well-tuned programme. Building on several years of strong growth, in 2017/18 Smee & Ford reported legacy gifts topping £3 billion for the first time – with much room for growth (in fact, in their 2019 report, it was estimated that legacy giving could be worth another £10.9 billion to the sector). The picture changed a bit this last year, with the value of legacy giving dropping for the first time since 2011. But that doesn’t mean there isn’t room for growth. After all, legacy giving has always been about the long game!
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Did you know there are over 1.7 billion websites online right now? Just like any other business, a charity needs to make sure their website offers a good user experience and converts potential donors into donations.
So if you’re wondering how to create a charity website, our eight checkpoints will get you started on the road to success. How many can you tick off?
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Digital transformation is a hot topic for charities, with the emergence of new tools and technologies fast changing the way we give and receive. With coronavirus fundamentally changing the way charities fundraise, the digital world has never been more present, and the need to embrace digital technology more important. Every day, new virtual charity fundraising ideas and tools are emerging. Here is a lo-down of the five techniques we think look set to survive the coronavirus pandemic:
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We get it. Digital can be frustrating. Not least because everyone has an opinion, and there is no shortage of consultants, technical ‘wise guys’ and other flamboyant futurists happy to wax lyrical about the virtues and philosophy of digital! But what if you were to ask a leading panel of digital experts this question: “What are 10 things I can do RIGHT NOW?” So, we did and here’s what we found…
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Following publication of the Digital Maturity Playbook for Not for Profit Organisations, we have been monitoring closely how NFP's are responding to the unprecedented challenges of 2020. Having covered the topics of disruption, communications, technology and measurement - we invited our guest author - Ian Patterson back to write on the topic of innovation. In his words “Due to the COVID pandemic there is a possibility for organisations to do one of two things: A) See innovation as a way to 'fight out of a corner’ or B) For innovation to be de-prioritised in favour of ‘steadying the ship’.” Either way, Ian felt that a focus on this topic could be timely for some...
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Page 1 of Google. We all want it, but we don’t all know how to get it. The fact is that SEO is a huge topic that is constantly evolving. That’s fine if you have an in-house web team, or SEO specialist in your ranks. But for most charities? SEO is something you have to figure out as you go. You are not alone. So we asked our in house SEO guru to explain the basics every charity should know.
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