Gift Aid is a gift. Every time an individual donates to your charity, you can claim an additional 25p on that donation – making a £10 gift worth £12.50 to your organisation. It’s a huge boost, and one of the best ways to stretch the value of individual donations. Yet despite this, HMRC estimate that 1 in 4 eligible donations are not being Gift Aided, and that £560m of funds go unclaimed every year. That’s money that could be used to change the world. So, we put together this handy post to help your organisation claim gift aid on charitable donations.
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If you’re a regular reader, you will know that cash is going out of fashion and that contactless, digital and online donations are where it’s at. Whether this is your first foray into the world of online donations, or you want to make existing processes better, you have come to the right place. In this blog, we will answer that all-important question. How do you collect online donations for a charity?
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At the end of 2019, we looked at some of the key trends in digital fundraising. Seven months and a coronavirus pandemic later and we wanted to check in on some of these innovations – taking a closer look at the rise in cashless donations, and the impact this new technology could have on the charities that receive them.
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“If giving is a good experience, donors will do more of it. If it isn’t, they’ll soon stop.”
The UK has a long philanthropic tradition. Undoubtedly, coronavirus has taken its toll. But with current giving levels on par with 2019, there is hope! That doesn’t mean you should be complacent. The true economic impact of COVID-19 is unclear. With that, and Brexit just around the corner, your organisation needs to do everything it can to safeguard its income increase donations from new, lapsed and long-term donors. How?
Engagement is a great place to start.
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Hindsight is a wonderful thing. Unfortunately, when you’re in the middle of a global pandemic it’s a luxury we do not have. But as the sector starts to shift from ‘crisis’ to ‘recovery’, the time has come to take a breath, reflect on recent events, and start thinking forward.
On the 23rd June, CAF published a new report highlighting the impact of COVID-19 on the charity sector. An important snapshot of an unprecedented time, we are pleased to share our key learnings with you.
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The past few months have seen more charities launch an emergency campaign than ever before. Last week, we shared three that caught our eye. This week, we want to think about the lessons we can learn - so here are our 7 top tips for running a successful emergency campaign, with examples from Access Charity Website platform clients:
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The sector has been through the wringer these past few months, and so has its fundraisers! We are in uncharted territory and navigating a new path can feel terrifying. But this is no time for a crisis of confidence. We might be post-pandemic, but the fundamentals of fundraising haven’t changed. You are a professional. You know how to fundraise, and those skills will never leave you. So take a deep breath and:
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No-one knows who coined the phrase, ‘Necessity is the mother of invention’ – but whoever it was, they got it right. The last few months have been some of the toughest charities have ever faced. But every cloud has a silver lining, and when we look back at the sector’s response, I think we will be proud of the campaigns it produced. There are the big wins, like NHS Charities Together (£100M+), The Big Night In (£70M+), the National Emergencies Trust (£60M+), 2.6 Challenge (£10M+) and #GivingTuesdayNow (still counting). But that’s just the tip of the iceberg, and we want to use this post to share three of our favourite campaigns launched in a time of corona.
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Regular readers of charity fundraising appeals will be used to seeing the word ‘YOU’ in big print – probably on an envelope, and certainly in the first few pieces of headline copy. It’s standard practice. But did you ever stop to ask yourself why? I did, and I was surprised by what I found. For three little letters, this small word packs a mighty punch. In fact, there are those who believe ‘YOU’ to be one of the most powerful words in the English language. True story. Here’s why:
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What is your job role at Access NFP?
I am the Access thankQ trainer – so I go around the country training charities and their staff on how to get the best out of their CRM, whether they are a fundraising charity or a membership charity – although obviously not when in lockdown!
Now we are in lockdown I am delivering the training courses via webinars – AKA the new normal!
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