Redefining Guest Wi-Fi

The content box option gave us the chance to grow our e-mailable database allowing for further segmentation. After trialling this in half of our restaurants we sure a huge increase of +4.7% in opt-ins and +25.1% more new marketable users.

We are now looking at rolling this out across the whole company. Rhiannon and Mike have gone above and beyond with their support and knowledge which made adapting the customer journey very straight forward.

Everyone knows that it’s easier and more cost effective to retain customers than gain new ones, so running automated journeys in this way with Wireless Social and Acteol, means that we are generating revenue with very little ongoing effort. And importantly our guests are receiving timely communications that are relevant to them, ensuring that they feel understood and valued as a Fuller's customer. 

The micro survey feature has really helped us to collect rich data and further segment our email database, ensuring we are creating relevant and engaging content for our customers.

Thanks to Wireless Social, we could collect more than 7k guests’ opinions in less than two months! Thanks to the record survey completion rates, we managed to get valuable data on how our customers discovered our brand.