Guestline and SHR unify LinkedIn identity

Today, leading hospitality technology providers Guestline and SHR announced a unified rebranding of their LinkedIn identities. This change marks a significant milestone in their integration into Access Hospitality, part of The Access Group, creating a more cohesive digital presence for their global software suites.

As part of this transition, the following LinkedIn pages will be renamed to reflect their regional focus:

• Guestline becomes Access Hospitality Hotels UK & IRE
• SHR becomes Access Hospitality Hotels & Casinos Americas
• Guestline DACH becomes Access Hospitality Hotels DACH

New Look, Same Commitment

Whilst the names and visual identities are evolving to align with the Access Hospitality brand, the company emphasises that core operations remain unchanged. Partners and customers will continue to work with the same teams and utilise the same industry-leading technology they trust.

The new look represents the 'even more possibilities' available to our clients. By bringing these brands under a unified LinkedIn identity, we are making it easier for hoteliers to access our full suite of connected technology from Guestline’s PMS to SHR’s CRS all designed to simplify operations and drive revenue.”

Unified Tech, Specialised Expertise

Access Hospitality continues to solve the most pressing challenges for hoteliers by delivering a unified suite of smart, connected technology through its dedicated brands: Guestline, SHR, and STAAH.

The rebranding reflects the company’s ability to serve hotels at any scale, helping them effortlessly manage bookings, reduce staff pressure, and enhance the guest experience behind the scenes.