Earlier in the year, we reported on the initial impact of the pandemic on regular giving. In March, the first month of lockdown, we saw a high jump in donors cancelling their Direct Debit payments, alongside a drop in new regular giving donation sign-ups. April then saw Direct Debit cancellations drop again to return towards their normal trend line, while new sign-ups remained low with most donor acquisition activity on hold.
Seven months on, we’ve come out of lockdown, only for us to now go back into it this November, with all of its associated challenges.
We have continued our monitoring of charity Direct Debit donation payments throughout and can now share our next update Regular Giving Update & Recommendations: Autumn 2020.
- Topic:
- Not For Profit
The implementation of data protection law GDPR had a major impact on regular giving to charities in 2018 but there are strong signs that confidence is returning. Rapidata, part of The Access Group and a leading payment platform provider for the not-for-profit sector has revealed key trends in regular giving in its latest Charity Direct Debit Tracking Report.
- Topic:
- Not For Profit
