Running a restaurant business in 2024 isn’t easy – rising costs of food and energy, staff shortages, supply chain issues, the cost-of-living driving customers to tighten their belts, and unpredictable economic factors throw curveballs at businesses of all sizes. To thrive in this environment, savvy marketing is no longer a luxury, but a survival tactic. Now, more than ever, your restaurant marketing strategy is the key to attracting customers and staying afloat.
But where do busy restaurateurs start? In a competitive market, how do restaurants make themselves stand out from the crowd? How do new restaurants get noticed? And how do the little guys level the playing field when competing against the big brands?
Here at Access, we frequently talk to our customers who are passionate about their restaurants but unsure how to navigate the complexities of marketing. That's why we've compiled the most effective and up-to-date restaurant marketing strategies adaptable to businesses of all sizes and budgets. At the end of this article, you'll be well-equipped with the knowledge and tools to create a restaurant marketing plan that drives results.
But first things first, let’s look at the basics and understand why marketing is so important to your restaurant.
- Topic:
- Hospitality
If you’re a provider of temporary recruitment, you’ll be no stranger to the logistical challenges this throws up. Filling temporary roles which are often shift-based and lower-wage can be challenging, especially when workers are in short supply. The temporary staffing market has always been highly competitive and there is no sign of this abating.
- Topic:
- Recruitment
More art than science, developing a new fundraising strategy can be overwhelming at first. But it is key.
- Topic:
- Not For Profit
No-one knows who coined the phrase, ‘Necessity is the mother of invention’. Whoever it was, they got it right. 2020 was probably one of the toughest charities have ever faced. But every cloud has a silver lining.
Looking back over this last year, you should be proud of the way the sector has responded, and of the creativity, resilience and determination charities showed - despite the sudden removal of traditional face-to-face means and methods.
- Topic:
- Not For Profit
Hands up if you thought the corona crisis would be over by now? We did! But as the second wave rises, and we enter a new phase of restrictions, it seems the coronacoaster is far from over. So we’ve taken this chance to look back over the past six months of blog entries and reflect on what we have learned. Life might be locking down again, but this time we’ve got experience on our side.
So here it is. A fundraising toolkit to help you survive the second wave.
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- Not For Profit
The current pandemic has changed much of the business landscape, with businesses having to adapt their service offering and delivery, to implementing a working from home operation almost overnight.
Until recently, the concept of working from home full time and for major parts of the workforce had been overlooked. Business leaders may have feared lack of productivity and motivation from employees and a disconnection of relationships between teams and customers.
The pandemic however, has acted as a catalyst for change but the unprecedented nature of it has left some businesses - and finance teams - in the lurch with no effective transition plans in place to switch services from on-premise to off. And, without a remote financial management system readily in place, a business is almost blind.
An effective, integrated CRM system will ensure your business continues to function even when working from home.
- Topic:
- Finance
As we move into lockdown number 2, charities and not for profits will again be looking at their core activities, and how their organisation can still deliver key services and support to beneficiaries.
As someone working a not for profit, you’ll know that your CRM is vital for effectively managing your supporters – creating targeted campaigns to show impact of donations or setting up appeals, measuring performance and income generation.
But what if you had a view all your regular giving, lottery or membership payments, as part of your supporter data, all within one system? Having those capabilities in one place enables fundraisers to have better insight, build greater engagement with supporters, deepen relationships and create more compelling and successful campaigns.
So we’ve put together a quick list of reasons why you should consider integrating your Direct Debits payments with your CRM.
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- Not For Profit
Digital transformation is a hot topic for charities, with the emergence of new tools and technologies fast changing the way we give and receive. With coronavirus fundamentally changing the way charities fundraise, the digital world has never been more present, and the need to embrace digital technology more important. Every day, new virtual charity fundraising ideas and tools are emerging. Here is a lo-down of the five techniques we think look set to survive the coronavirus pandemic:
- Topic:
- Not For Profit
They say maturity comes with experience - not age. When I began collaborating with the Access team on a new report to be created during the pandemic, I was intrigued to learn how Not For Profits viewed digital maturity at such a testing time. Why? Because during 2020 our experience overtook theory. Trying new things won over talking about trying new things. For many of us, it’s when the digital ‘rubber hit the road’ and that means more experience = more maturity.
- Topic:
- Not For Profit
