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Intro to Access Voices
When done correctly customer advocacy works on building and nurturing relationships with our happiest customers to turn them into our biggest brand champions.
The aim of Access Voices is to identify these potential advocates and to put in place the tools and processes to nurture these relationships, enabling our happy customers to share their Access story in as many ways as is right for them amplifying the voice of our customers at every opportunity.
How we describe Access Voices to our customers
We are passionate about putting our customers at the heart of everything we do. Our brand promise is Freedom to do more and we know that while that looks different across our customer base and products, the ability to help our customers achieve more of what’s important to them is what sets us apart from our competitors.
Access Voices, our holistic approach to advocacy at Access, is our way of helping our customers promote and celebrate the success they have found using our software. We give each Advocate that signs up for the programme access to exclusive opportunities to showcase their outcomes and provide them with support and tools to share their story.
Useful links
Click the options below to access our content library, and find all the forms relating to the advocacy program
Customer content library
Find content and assets related to our customers to use in sales, marketing or customer engagement activities
Recommend an advocate
Recommend a customer to join our programme, work with us on a written or video case study or speak at one of our internal or external events.
Visit the advocate activity page for more information on the types of activities you can recommend a customer for.
Submit new customer content
Produced a new piece of content? Tell us about it and add it to the content library
Report a gap
Can’t find what you’re looking for? Report a gap in our content or customer reference database
Publish an opportunity
Need a customer story for a particular purpose or output? Work with the advocacy team to find the advocate for your opportunity
What can Access Voices do for me?
Sales
One of the most powerful things we can share with our prospects is the authentic feedback of their peers and the voice of our existing customers. Access Voices is designed to help you find the assets you need to showcase our customer voice throughout the sales process.
Can’t find what you need? Use the Report a Gap form to notify the advocacy team to create the content that will make the difference to your win rates!
Download our customer enablement pack to share with your customers– packed with website badges, social media images and lots more to get them talking about us with their network, don’t forgot to remind them to tag us and you!
Recommend a customer to get involved with the program and we’ll make sure the opportunity gets to the right team.
Coming soon – find a reference right from your opportunity! Need a live reference for your opportunity? Once we’ve grown our community of advocates, we will be introducing tools and processes that enable you to request a referee to take a call with your prospect, in Salesforce, right from your opportunity. Watch this space – and don’t forget to recommend those customers that will make great future references!
Marketing
The authentic voice of the customer is one of the most powerful tools in a marketer’s arsenal – yet we know that finding those positive customers and creating impactful content that resonates with our audiences can be incredibly challenging.
Access Voices is designed to help us to streamline our advocacy activity with easy processes for everything from topic ideation, advocate identification and engagement, content creation and promotion of those end products.
Download our customer enablement pack to share with your customers– packed with website badges, social media images and lots more to get them talking about us with their network, don’t forgot to remind them to tag us and you!
Increase the visibility and utilisation of our customer content through the customer content library. Once your content is published notify us of a new piece of content and we’ll do the rest.
Visit the content creation page for lots more tips and tools to help you to work with our advocates and create fantastic customer content.
Customer Success
We know that our Customer Success teams work incredibly hard to build healthy and productive relationships with our customers. You are the people who have the greatest visibility of our customers’ successes and challenges. But what do you do when you get a great piece of feedback or have a customer with a brilliant story to tell? Access Voices is designed to make it simple for everyone in customer facing roles to effectively promote and share the voice of our customers and to make sure they are recognised and engaged as advocates for future activity.
We’ve made it easy for you to get the right recommendation into the right hands – fill out this form here letting us know about an advocacy opportunity, and the team will triage and manage the response.
Find assets and templates to help you promote the program including email signatures, newsletter images, a PowerPoint slide and more to help you promote the program.
Download our customer enablement pack to share with your customers– packed with website badges, social media images and lots more to get them talking about us with their network, don’t forgot to remind them to tag us and you!
For those of you passionate about the customer advocate experience there are also lots of opportunities for you to get even more involved with our advocate engagement and reward process. You could help produce content or host an event for our ‘Access to Access’ program or become an Access Voices Champion for your division.
If you would like to find out more about Access to Access head to this page, or if you would like to find out more about the role of the Champions look here.
