How to get our customers talking about their Access experience

If you have a customer you think might be interested in becoming an advocate but you’re not sure what activity they might be interested in this is the best option to select.

Each customer recommended for this option will be sent an email inviting them to sign up to join our advocate community. As part of this process they’ll be able to find out more about the program and self-select which activities they are most interested in.

This is a great option for customers who want to really shout about their Access experience. Once we have triaged these recommendations our group or divisional marketing teams will look to arrange a time for one of our videographers to visit the customer and film a case study with them, usually at their own location. This will require a commitment of a day from the customer for filming.

This content will be used in our external marketing activity, for example on our website or promoted through our social media channels.

Once we have triaged these opportunities and created an effective brief (this will usually include a call to the relevant CSM/AM for background) the divisional marketing team will reach out to the customer to arrange a telephone interview. Interviews usually last between 30 minutes to 1 hour, from which the team will create a number of written pieces, which could include a full case study, topical blog piece, quote used on our website or a social media post.

This content will be used in our external marketing activity, for example on our website or promoted through our social media channels.

Sometimes we have opportunities to showcase customers as speakers at our events or as part of an Access session at an externally managed event. If you are recommending a customer to speak at a particular event (Access All Areas for example) please specify in the notes section of the form.

Otherwise, due to the sporadic nature of these opportunities we recommend we approach these customers for some of the other activities outlined above until an appropriate speaking opportunity comes available.

If we have a customer that has an interesting story to tell, but perhaps is not yet comfortable to advocate for us externally, nominating them as a potential speaker for our internal events can be a good option. We approach these customers to join us, and often a member of our senior leadership team, for events such as Company Update, Kick Off, or our Senior Leadership conference - Ignite. As we have a calendar of events that we want to showcase customers at, this is a frequent opportunity, but we will need to work with the relationship owners to ensure that the customer story and brief are aligned with the themes of any event they are invited to.

If you think the customer isn’t in a position where they want to speak with us but that there have been particularly good outcomes that we want to showcase to our colleagues around the business, choose this option and we can work with you directly to create a customer outcome story for internal use.