Marketing excellence recognised at the Chartered Institute of Marketing (CIM) Excellence Awards 2020

The Access Group marketing team have been recognised for marketing excellence as it is announced they are finalised for two CIM Awards. The CIM Marketing Excellence Awards, now in its 11^th year is an opportunity to celebrate the outstanding marketing by organisations, teams and individuals.

Two campaigns are being recognised at the prestigious event that takes place on 2^nd April 2020 at the Brewery in London. The Recipe for Success campaign delivered by the Access Hospitality division is a finalist in the Best Integrated Marketing campaign (Large) category; and The Hidden Dynamics of Homecare for Best Content Marketing Campaign for our Health and Social care Division.

Katy Hamilton, Head of Marketing for Access Hospitality said:

“We are absolutely delighted that the CIM has recognised our efforts in the best integrated campaign category. Our Recipe for Success campaign was delivered entirely by a small, in-house team, who worked tirelessly to develop  high impact content that spanned across every channel from digital, print, social and events to name a few.  It was the first campaign for a newly created division that brought together five separate products and brands into one cohesive end-to-end campaign. It made a huge impact on the market and was the first step in our journey to developing a strong brand within our sector. I could not be prouder of the team or the campaign.

Gary Briggs, Head of Marketing for Access Health and Social Care commented:

“Now in its second year of publication, “The Hidden Dynamics of Homecare” report is the summary of Access’ primary research using real-world operation data from our home care software, used by thousands of companies providing social care in the UK. So unique is the report and supporting data that it has attracted the attention of the Department of Health and Social Care, and numerous academic and research organisation – and of course, we could not be prouder to be supplying this insight to care providers themselves. To now also be recognised by industry peers through the CIM Excellence Awards is a huge achievement”.

Both campaigns have not only delivered on the goal of increasing brand awareness within their relevant sectors, but they have helped generated significant new business opportunities for Access.

Chris Marjara, CMO of The Access Group adds, “The marketing department has grown significantly over the past 3 years, and has successfully supported Access’s growth to being a £214million proforma revenue company in FY2019. I’m delighted to see that with two divisions as finalists in the CIM Excellence Awards, we are supporting the company’s aggressive growth strategy with market leading campaign creativity and excellence.”

Find out more about the CIM Excellence Awards. Our marketing team is continuing to expand, visit open roles to find out more about joining a market leading team.