With Siri, Alexa and friends increasingly called on to help answer search queries, voice search looks set to drive digital content marketing strategies across the board.
More and more people are turning to voice search as a quicker, more convenient way to find information on the fly. It’s fast becoming part of our everyday lives.
A clear indication of voice search’s growing popularity is the increase in smart speaker ownership. Thirty-two per cent of the adult UK population now own a smart speaker (source: Rajar data release, Q1 2020), and Google voice-search queries have gone up exponentially over the years.
But let’s go back to the basics.
- Topic:
- Visitor Attractions
Now that you’re on your audience’s radar, thanks to effective strategies at the Reach stage of the new visitor lifecycle, it’s time to initiate contact and turn potential visitors into actual visitors.
However, you might find that your visitors’ interests and motivations, their goals and their pain points have altered since the early months of 2020. Hygiene, crowd control and fee flexibility are likely to be much higher up their list of priorities and your messaging needs to adjust to stay in step.
Find out more about ‘Creating the New Visitor Experience’
- Topic:
- Visitor Attractions
2020 has brought unprecedented shifts in the way we work, and the tourism industry is bearing the brunt of changes sweeping the globe. From new health and safety measures to furlough, sudden closures and enforced working from home, people who work in visitor attractions have never faced such uncertainty.
A negative impact on staff morale and organisation culture is inevitable and entirely understandable. When people become stressed or anxious, they disengage and productivity takes a nose dive. Now more than ever, looking after your people behind the scenes is vital to ensuring a positive visitor experience.
- Topic:
- Visitor Attractions
After the year we’ve had – we’re looking at you, coronavirus – the need to balance the traditional swings in seasonal demand is greater than ever.
Extending the visitor season beyond July to September, or even May to October, has been on the tourism industry’s agenda for a while, but the loss of Easter, the May half-term, two bank holidays and June from the 2020 holiday season has nudged it even closer to the top of the ‘How to improve tourism for everyone’ to do list.
- Topic:
- Visitor Attractions
It’s never been more important for your attraction to grow its local audience. National and international tourist numbers remain low thanks to a double whammy of the global pandemic and the encroaching off-season. But loyal local visitors can be the bread and butter that helps you through this tricky time, bringing a steady trickle of revenue to your attraction. And if you play your cards right, they might even do your marketing for you, too
- Topic:
- Visitor Attractions
Cast your mind back to the early noughties. Did you have any idea what a podcast was? Probably not. If you’d typed ‘podcast’ into Google on 1st October 2004 you’d have seen just 2,750 hits. But unlike shutter shades and bootcut jeans, podcasts were in it for the long haul.
- Topic:
- Visitor Attractions
When the global pandemic swept across the globe, it brought with it an unprecedented relaxation of cancellation and amendment policies. From transport to accommodation providers, tourism businesses quickly started offering no-fee reimbursements and re-bookings as standard.
Half a year later, this sky-high level of flex is widely expected from almost every component of the travel industry. And this element of the ‘new normal’ applies to visitor attractions too.
- Topic:
- Visitor Attractions
What has Covid-19 taught visitor attraction leaders about crisis management in the era of ‘unprecedented’ events?
In March 2020, visitor attractions across the UK were faced with an unimaginable decision; close, and risk going out of business? Or stay open and possibly endanger the health of visitors, staff, and even the population as a whole.
Eventually, with a nationwide lockdown, this decision was made for us. But the two or three weeks where we were contemplating and managing the shutdown of our sites were, for many of us, the most challenging weeks of our careers so far.
- Topic:
- Visitor Attractions
When visitor attractions reopened after lockdown, the new social distancing guidelines called for major changes to the way they operate. One of the new systems that many attractions put in place was pre-bookable timed entry.
- Topic:
- Visitor Attractions
