After more than 18 months of uneasy quiet on the international travel front, it’s time to start preparing for the return of international visitors to your attraction.
On Monday 4 October 2021, the rules for international travel to some parts of the UK will be simplified. The green, amber and red country lists will be replaced by a single red list of countries. Rules for travel from non-red list countries will depend on the vaccinations status of the visitor.
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- Visitor Attractions
How can we make tourism more inclusive? Well, your tourism attraction is part of the answer.
Tourism for Inclusive Growth is this year’s World Tourism Day theme.
“World Tourism Day, celebrated each year on 27 September, is the global observance day fostering awareness of tourism’s social, cultural, political and economic value and the contribution that the sector can make towards reaching the Sustainable Development Goals.” – UNWTO
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- Visitor Attractions
September is World Alzheimer’s Month - a global effort to raise awareness of, demystify and destigmatise Alzheimer’s disease. 2021’s theme, ‘Know dementia, know Alzheimer’s’, is an opportunity for organisations, including visitor attractions, to find out more about the issues faced by people affected by dementia and what you can do to help them live well.
We’ve compiled these tips and resources to help you make your visitor attraction a more supportive place for people with dementia to visit.
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- Visitor Attractions
Autumn is packed with well-known events you can include in your visitor attraction’s content planning calendar. This is the season of Halloween, harvest, the end of BST, Guy Fawkes, autumn half term, Remembrance Sunday, Thanksgiving and BBC Children in Need.
Of course, not all of those events will be relevant to your visitor attraction. Plus, everyone else will be covering them! So to help you save time on your content forward planning, we’ve compiled a few ideas for events and themes that should go some way towards plugging the gaps. They’ll also help you stand out in the feed!
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- Visitor Attractions
Influencer marketing is nothing new, but it’s still trending. Since it exploded onto the digital marketing scene around five years ago, the way it’s used has evolved – and it continues to do so.
Influencer marketing is no longer all about celebrities. Consumers have become distrustful of endorsements by celebrity influencers* and the focus has shifted to authenticity, transparency and relatability – qualities that are hard to maintain when follower numbers (and sponsored post fees) scale dizzying heights.
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- Visitor Attractions
“Spontaneous days out are back!” enthused a recent e-newsletter from the National Trust.
It felt like an important step towards normality, to waking up on a Saturday morning and deciding where to go today based on the weather, your mood and the leisureliness of your breakfast. After all, when speaking to friends and family about the things we’ve missed most during the pandemic, spontaneity has always been up there with hugs and holidays.
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- Visitor Attractions
The latest IPCC report on climate change is an alarming read. For the first time, it unequivocally states that humans are responsible for the unprecedented and irreversible changes to the climate. Extreme heatwaves, wildfires, floods and droughts will impact every part of the planet.
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- Visitor Attractions
Following our recent post about 9 ways your visitor attraction can benefit by hiring a freelancer, we’ve compiled a few guidelines to help you source and get the most out of your new freelance team mates.
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- Visitor Attractions
The world of work is shifting, a change that’s been accelerated by the coronavirus pandemic. From the rise in remote working – and all the tech that’s enabled it – to the newly valued flexibility in working hours that benefits both workers and businesses, freelancers are better placed than ever before to support your visitor attraction.
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- Visitor Attractions
School’s out and restriction have been lifted! But will that translate into a carefree summer for families?
This week sees the start of the school summer holidays and the lifting of most Covid restrictions in England. It’s a double whammy that’s likely to increase the number of visitors to your attraction over the next few weeks but not everyone is on the same page when it comes to getting out and about after so-called Freedom Day.
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- Visitor Attractions
