Six tips to help charity leaders manage uncertainty
This article was written by Lucy Gower, Founder and Director of Lucidity.org.uk
Uncertainty is a natural and unavoidable part of life. None of us have a job for life, a guarantee of good health, or absolute certainty over what tomorrow will bring. As the pandemic has shown, life can change quickly and unpredictably.
The challenge is that human beings seek certainty. When we’re faced with uncertainty our brain believes our safety is threatened. This triggers a fight, flight or freeze response. When we’re in a fight, flight or freeze state our ability to make decisions, collaborate and solve problems is impaired. We want to feel safe and have a sense of control over our lives and well being. In an uncertain world, our need for certainty fuels worry and anxiety and makes the management of uncertainty for ourselves, and our organisations an important skill for charity leaders.
Six tips to help you manage uncertainty
Accept uncertainty
Accept that you, your team, and your Trustees crave certainty to feel safe. Do what you can help to create certainty. On a day to basis have a structure and routine and encourage your team to do the same. For example starting and finishing work at the same time, having set tasks that you do at set times. Having team meetings, 1-2-1’s with colleagues and senior leadership at regular times, can create a sense of predictability that can help to counteract the stress of uncertainty. I wrote about this in my blog on tips for working from home.
Look after your team and colleagues
We’re all feeling the strain of almost a year of a pandemic. Now is the time to nurture your team. Are they OK? Involve them in figuring out what they need. Teams that are doing well find ways to make time for informal chats, for example deliberately spending a few minutes checking in at the start of meetings, or start the Zoom call early so people chat while they’re making a cuppa like you might before a meeting in an office or having a Slack channel just for social chat.
Assume virtual events
In an uncertain world we want to feel certain. In order to plan with certainty, assume everything will be virtual until there is a clear green light to do otherwise. Alongside your virtual event, prepare by developing plan B of what a socially distanced version of your event might look like and what would be required to run it.
If in doubt over communicate with your supporters
The pandemic has affected everyone and as a result many charities are communicating with their supporters differently and developing deeper relationships as they change their service offerings and fundraising to online. Keep your supporters informed of your challenges and give them an opportunity to be part of the solution. A great example of this is CHAS and the launch of the first virtual hospice at home.
Thank your donors and find out more about why they support you
With less face-to-face events, smart charities are getting on the phone and speaking to donors more often. Thanking them, checking in that they’re OK and taking the time to chat can sometimes provide a lifeline for donors who may be finding the current situation difficult. This often opens up conversations about why donors support you, which is inspiring to hear as well as being insightful in informing future communications.
Learn and develop
Spend time to evaluate your learning from the last year. What have you and the team learned? Be sure to capture both your successes and your failures. The world has changed and how we engage, communicate and fundraise will too. We’ll certainly have face-to-face events again, and in addition, donors are more comfortable with technology. I predict a hybrid of face-to-face events with virtual elements. Invest time now developing those hybrid concepts and as we emerge from the pandemic be ahead of the curve.
For more tools to help you manage uncertainty check out www.lucidity.org.uk
Lucy Gower is a trainer, coach and consultant helping individuals, teams and organisations to think differently work together and make more impact.
