How Automotive Talent scaled high-touch recruitment with Access Automate 

For Cameron Cresswell, recruitment has always been a personal endeavour. As Managing Director of Automotive Talent, he built a business defined by trust, not transactions and relationships that outlast placements. 

As the firm grew, so did the pressure to stay visible, responsive, and consistent at scale. Manual outreach wasn’t cutting it anymore; it was draining consultants and slowing down the business. 

“We were always ahead on tech, but outreach still felt like hard work,” Cameron says. “We needed a solution that could scale our impact without losing the human touch that sets us apart.” 

That solution was Access Automate. Embedded into their day-to-day, it took the heavy lifting off consultants and delivered always-on engagement that still felt personal and reliable.  

What started as a more innovative way to handle candidate outreach quickly became mission-critical to the entire business. Access Automate now powers Automotive Talent’s most essential growth workflows, from pipeline building to brand visibility. 

They use it to: 

“It’s not just outreach anymore, it’s marketing, it’s business development, it’s comms, it’s part of how we run the business,” says Cameron. 

Every campaign is built to feel like a one-to-one interaction, not a broadcast. “That’s the secret sauce, automation that doesn’t feel automated,” Cameron adds.  

Automotive Talent didn’t implement Access Automate to chase vanity metrics, but the impact has been undeniable. 

“Productivity has skyrocketed, we’ve freed up hours every week, and that time goes straight into client conversations, candidate engagement, and closing roles,” says Cameron. 

With repetitive tasks off their plate, consultants are sharper, faster, and more focused. The platform runs in the background, it’s disciplined, reliable, and always on. 

“It works when you don’t; once you’ve got it set up, it’s more disciplined than a human and more consistent, too.” Access Automate didn’t just save time; it gave the team room to perform at their best. 

Automotive Talent now operates six dedicated automations, each designed with a specific purpose, playing a defined role throughout the candidate and client journey. From passive outreach to post-placement follow-up, every automation is built, owned, and optimised like a high-performing team member. 

They’re monitored daily, fine-tuned regularly and even given nicknames. 

“It’s like having a robot workforce that never calls in sick,” Cameron laughs. “You don’t go back to doing things manually once you’ve seen what’s possible.” 

If they had to go without? “We’d feel like something was missing; it’s become a part of our DNA.”