Access Charity Ad Grants
Google Ad Grant management pricing
Juggling ad grants, taken off your hands
From just £3,300 per year, you’ll have a team of Google Ad Grants–certified specialists in your corner, managing and continually optimising your campaigns.
Less wasted spend. More of the right people finding your cause.
And the best bit? With up to $120,000 in free Google advertising available each year, it's easy for charities making full use of their grant to see a return on investment.
"Access Ad Grants delivered results that exceeded expectations – the ROI is undeniable.”
- Victoria Withy, Marketing, European Society of Endocrinology
How much does it cost?
Well, that depends. From getting your Ad Grant up and running to improving performance over time, we support charities at every stage.
Essential
From
£3,300 per year
- Free application & campaign build
- 1 or 2 year contract
- Live report dashboard
Premium
POA
- Free application & campaign build
- 1 or 2 year contract
- Live report dashboard
- Monthly summary reports
- Quarterly catch-up calls
- Priority onboarding
"It’s one of the best investments in our budget. Access Charity Ad Grants allows us to target people searching for mental health support, ensuring those in need find us quickly. It’s like having an additional team member dedicated to search campaigns."
Request pricing
To find out more about pricing, what support you'll receive and how our service works simply complete the form and one of our team of experts will get back to you.
FAQs
Why would we pay for Ad Grants management if the Google Ad Grant is free?
While the Google Ad Grant gives you up to $10,000 a month in free advertising, managing it effectively takes time, expertise and ongoing optimisation.
Without the right setup and support, many charities struggle to spend the full grant or see meaningful results. And, often, figuring out how to apply for the grant and then manage ongoing ads can be overwhelming when you're already stretched thin.
We help you make the most of it, so your ads actually reach the right people and drive real impact.
Dreams Come True are a great example. They're now turning free ads into measurable results.
“Charity Ad Grants gives us access to specialist knowledge we could never afford internally. They know exactly how to maximise our reach and make every click count.”
What do you actually do to manage our Ad Grant?
We take care of the full lifecycle of your campaigns, including:
- Account setup and structure
- Keyword research and ad creation
- Ongoing optimisation and testing
- Compliance with Google’s requirements
- Performance tracking and reporting
So instead of “set and forget”, your campaigns are continually improving.
What happens if we don’t use the full $10,000 grant?
It’s very common for charities to underuse their monthly grant without support.
We focus on building and optimising campaigns that help you increase spend over time, making sure you’re getting as much value as possible from the grant each month.
Will we actually see a return on what we pay?
Of course! While it depends on things like your website and tracking setup, charities that make full use of the $10,000 monthly grant can often cover their fees through the value of the advertising alone.
The real value comes from turning that visibility into donations, sign-ups and long-term supporters.
Are Google Ad Grants worth it?
In short, yes, they can be incredibly valuable. Google Ad Grants give charities up to $10,000 a month in free advertising, helping you increase visibility, drive traffic and encourage real actions like donations and sign-ups.
That said, the real question isn’t just are they worth it, but are you making the most of them? Like any marketing channel, they really benefit from time, expertise and ongoing optimisation to deliver results.
If you’re weighing it up, we’ve broken it down in more detail here: Are Google Ad Grants worth it?
Why Access?
We’re a fully certified Google Partner in the UK, but what really matters is what that means for you.
You’ll have a team of Google Ad Grants–certified specialists who understand the charity sector, not just Google Ads. We don’t just set campaigns live and leave them, we continually refine, test and improve them to help you reach more of the right people.
We also have a 100% application success rate, securing tens of millions of pounds in Ad Grants for eligible charities.
We've applied on behalf of hundreds, so we know exactly what Google is looking for – and how to present your charity in the best possible light when you're applying.
In short, we help you secure your grant, then make your $10,000 monthly grant actually work for your cause, not just sit there unused.