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Direct booking and distribution your way with our central reservation system
Do you want the freedom to simplify your hotel channel management, automate pricing and drive direct bookings?
Access SHR CRS acts as an extension of your team to elevate revenue opportunities and deliver a modern booking experience for your guests. Say goodbye to disconnected reservation systems and hello to user-friendly CRS software that streamlines your distribution.
Join thousands of US hoteliers transforming their reservation management
Manage your reservations and distribution the smarter way
Juggling multiple systems and dealing with unpredictable OTAs can do more harm than you might think. Access SHR CRS takes away these risks by uniting your reservations and distribution channels into a powerful platform to help drive more profitable business and maximize your revenue goals. Our hotel CRS solution will allow you to:
- Boost hotel efficiency
- Reduce manual errors
- Rely less on OTAs
Powerful CRS features built for modern hoteliers
Extension of your team
An extension of your team
Gain enterprise level capabilities without enterprise level complexity.
- Manage rates and channels from a single platform.
- Reduce manual updates and costly mistakes.
- Move faster with support from knowledgeable hospitality experts.
Enterprise-level control
Enterprise-level control
Simplify complex operations with tools that give you total power.
- Multi-property visibility.
- Centralized rules and restrictions.
- Consistent control across every location.
Boost revenue with automation
Boost revenue with automation
Increase your booking value without increasing workload pressures
- Dynamic pricing tools that respond to demand.
- Smart upsells throughout the booking process.
- Checkout recovery to bring guests back and win more bookings.
- Flexible group block management.
Scale content and reach
AI tools that scale your content and reach
Let AI handle the heavy lifting so teams can focus on your guests.
- AI-optimized content for accuracy and consistency.
- Instant translations for global markets.
- Channel-specific messages and formatting.
- Less manual editing and more on-brand marketing.
Branded booking flows
Branded booking flows
Make every digital touchpoint feel like it’s from the same place.
- Customize fonts, colors, layouts and CTAs.
- Support multiple properties or brands in one system.
- Deliver a seamless, trustworthy guest journey that converts.
It's more than just a CRS
Booking Engine
Increase direct bookings with a flexible, branded experience, extensive conversion tools and workflow options from the same CRS platform.
Channel Manager
Direct connections and strong partnerships with 2000+ OTAs and metasearch engines worldwide.
GDS Connectivity
Seamless connectivity for content and real time availability for all GDS channels.
Voice Application
Real time content and availability direct from the CRS, no separate setup or system required, perfectioned for multi-property call centers.
Why our customers choose our central reservation system
Hotel Rival’s partnership with The Access Group has transformed its distribution strategy, allowing the hotel to regain control over inventory, reduce costs and enhance guest experiences. Their CRS has been instrumental in this journey, driving Rival.se to become the hotel’s leading revenue channel and a testament to the power of prioritizing direct bookings.
Working with them has not only improved our revenue performance but has also enhanced our overall guest experience. Their innovative technology, combined with the expertise of their team has positioned our hotel for continued growth and success in a highly competitive industry. I wholeheartedly recommend their hotel services to any hotel looking to elevate its revenue management strategies and guest satisfaction.
More about what we offer
Ready to start transforming your booking performance? Learn how Access SHR CRS can reduce manual work and increase your direct revenue from day one.
Hotel CRS FAQs
What is a hotel CRS?
A CRS, also known as a Central Reservations System (CRS), is a core hospitality software that allows you to manage and distribute room rates, inventory, and bookings for all properties in your group from one central platform.
What are the benefits of a CRS over manual hotel reservation management?
A CRS eliminates the risk of human error and double-bookings by providing real-time inventory updates across all channels. It saves your team hours of manual data entry, provides better demand forecasting, and ensures your rates are always optimized for maximum revenue.
Can your CRS help increase direct bookings?
Absolutely. Our CRS has two integrated/native direct booking platforms that help centralize your bookings in one place, so you can provide a seamless service for your guests as well as distribution APIs. These platforms pull content as well as availability straight from the CRS without being separated.
How does a CRS differ from a PMS?
A CRS mainly focuses on managing and distributing ARI across multiple channels and distribution platforms. On the other hand, a PMS primarily manages daily operations such as your check-in and check-out processes, payments and housekeeping.
Read more about the differences between CRS and PMS in our detailed guide.
Transform your group hotel business with our scalable software solutions
Transform your group hotel business with our scalable software solutions
Our powerful hotel central reservation system integrates seamlessly with these essential tools to maximize efficiency, revenue, and guest engagement across your entire operation.
