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SHR

Direct booking and distribution your way with our central reservation system

Do you want the freedom to simplify your hotel channel management, automate pricing and drive direct bookings?

Access SHR CRS acts as an extension of your team to elevate revenue opportunities and deliver a modern booking experience for your guests. Say goodbye to disconnected reservation systems and hello to user-friendly CRS software that streamlines your distribution.

Join thousands of US hoteliers transforming their reservation management

Manage your reservations and distribution the smarter way 

Juggling multiple systems and dealing with unpredictable OTAs can do more harm than you might think. Access SHR CRS takes away these risks by uniting your reservations and distribution channels into a powerful platform to help drive more profitable business and maximize your revenue goals. Our hotel CRS solution will allow you to:  

  • Boost hotel efficiency  
  • Reduce manual errors  
  • Rely less on OTAs  

Powerful CRS features built for modern hoteliers 

Extension of your team

An extension of your team

Gain enterprise level capabilities without enterprise level complexity. 

  • Manage rates and channels from a single platform. 
  • Reduce manual updates and costly mistakes. 
  • Move faster with support from knowledgeable hospitality experts. 

Enterprise-level control

Enterprise-level control

Simplify complex operations with tools that give you total power. 

  • Multi-property visibility. 
  • Centralized rules and restrictions. 
  • Consistent control across every location. 

Boost revenue with automation

Boost revenue with automation

Increase your booking value without increasing workload pressures 

  • Dynamic pricing tools that respond to demand. 
  • Smart upsells throughout the booking process. 
  • Checkout recovery to bring guests back and win more bookings. 
  • Flexible group block management. 

Scale content and reach

AI tools that scale your content and reach

Let AI handle the heavy lifting so teams can focus on your guests. 

  • AI-optimized content for accuracy and consistency. 
  • Instant translations for global markets. 
  • Channel-specific messages and formatting. 
  • Less manual editing and more on-brand marketing. 

Branded booking flows 

Branded booking flows

Make every digital touchpoint feel like it’s from the same place. 

  • Customize fonts, colors, layouts and CTAs. 
  • Support multiple properties or brands in one system. 
  • Deliver a seamless, trustworthy guest journey that converts. 

Why our customers choose our central reservation system

More about what we offer

Ready to start transforming your booking performance? Learn how Access SHR CRS can reduce manual work and increase your direct revenue from day one.

Hotel CRS FAQs

What is a hotel CRS?

A CRS, also known as a Central Reservations System (CRS), is a core hospitality software that allows you  to manage and distribute room rates, inventory, and bookings for all properties in your group from one central platform.

What are the benefits of a CRS over manual hotel reservation management?

A CRS eliminates the risk of human error and double-bookings by providing real-time inventory updates across all channels. It saves your team hours of manual data entry, provides better demand forecasting, and ensures your rates are always optimized for maximum revenue.

Can your CRS help increase direct bookings?

Absolutely. Our CRS has two integrated/native direct booking platforms that help centralize your bookings in one place, so you can provide a seamless service for your guests as well as distribution APIs. These platforms pull content as well as availability straight from the CRS without being separated.

How does a CRS differ from a PMS?

A CRS mainly focuses on managing and distributing ARI across multiple channels and distribution platforms. On the other hand, a PMS primarily manages daily operations such as your check-in and check-out processes, payments and housekeeping.

Read more about the differences between CRS and PMS in our detailed guide.

Transform your group hotel business with our scalable software solutions

Transform your group hotel business with our scalable software solutions

Our powerful hotel central reservation system integrates seamlessly with these essential tools to maximize efficiency, revenue, and guest engagement across your entire operation.