Start mastering the new rules of hotel distribution

Explore key trends shaping hotel distribution and learn how to optimise channel mix, personalise booking experiences and leverage AI to boost profitability and guest loyalty.

• Learn how underinvestment in tech and marketing affects hotel performance. 
• Understand the levels of personalisation from basic to hyper-personalised experiences. 
• See how brands like Pacifica Hotels use CRM to launch custom loyalty programs.  
• Discover how CRS integrates with CRM, booking engines, payment gateways and channel managers. 
• Know the importance of AI and how to leverage it to boost conversions and loyalty.