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Simplify guest management with our hotel CRM

Use our hotel CRM to understand your guests’ preferences, behaviors, and requirements to build strong connections and create exceptional experiences. Ready to elevate your guest relationships?

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Enhancing guest management for hotels across the world

Deliver personalized experiences with effortless guest communication

Struggling to target the right market?  

Utilize cleansed guest data to elevate your hotel’s marketing, recognition, and promotional campaigns that create personalized offerings that target the right market.  

Trying to figure out how to reward guests?  

Customize programs that are tailored to your clientele by offering surprise rewards, points systems, or bespoke discounts to drive more revenue.  

Want to save time on manual admin?  

Say goodbye to manual processes and elevate your marketing strategies with intuitive content creation toolkits, comprising templates, and landing pages to drive guest engagement.  

Are you missing ways to enhance guest satisfaction?  

Gain deeper insight into your guests’ preferences by receiving a comprehensive view of their history, interactions, and behaviors with our advanced profile merging technology. 

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Transform unified data into guest loyalty

Personalize every stay

Optimize your guest profiles across all platforms with cleansed data to gain a full picture of each guest and enable precise segmentation based on demographics, preferences, and purchase history.

Guest engagement made simple

Create unique marketing campaigns by leveraging AI to target specific audiences with customizable scheduling to boost revenue and increase visibility.

Celebrate loyalty with customizable rewards

Show your guests gratitude with personalized rewards and points systems that will drive direct bookings and build stronger clientele relationships.

Intelligent integrations in one place 

Our CRM software automatically detects duplicate guest profiles so you can keep each profile unique, accurate, and accessible in one place.

Why customers choose our hotel CRM

At Pacifica Hotels, we helped them to reach in the first year: 

member reservations

member room nights

The Access Group's CRM is the only CRM we found that could integrate with our existing stack and allow for a custom-made experience.

Brandon Burtis - Corporate Director, Revenue Strategy Pacifica Hotels

Our journey with The Access Group has been nothing short of remarkable. Working with them has not only improved our revenue performance but has also enhanced our overall guest experience. Their innovative technology, combined with the expertise of their team has positioned our hotel for continued growth and success in a highly competitive industry. I wholeheartedly recommend The Access Group to any hotel looking to elevate its revenue management strategies and guest satisfaction.

Gabriella Monte - Vice President of Hotel & Retail Operations The Village Dallas Stay Always Ahead

Over the course of our collaboration, we at Boudl Hotels & Resorts have had the significant privilege of experiencing the exceptional services rendered by The Access Group. We are incredibly pleased with their dedication, professionalism, and out-of-the-box solutions throughout our collaboration.

Mr. Ahmed Al Othaimeen - Director of IT Development Boudl Hotels

We absolutely would recommend digital marketing through The Access Group. It is so helpful to work with a digital team who is familiar with our booking engine and CRM and able to optimize campaigns around them. The communication and reporting from the team are always timely and easy to understand. Our account manager, Sarah, shares actionable insights and recommendations at each of our monthly calls.

Kacia Lessnau - Chief Commercial Officer Adrift Hospitality
Drey Hotel Dallas Exterior

The Drey Hotel Dallas

The Drey Hotel Dallas
Boudl Hotels and Resorts Hotel Exterior

Boudl Hotels and Resorts

Boudl Hotels and Resorts
Adrift Hospitality Building Exterior

Adrift Hospitality

Adrift Hospitality
Pacifica Hotels Room

Pacifica Hotels

Pacifica Hotels

Ready to upgrade your CRM and build long-lasting guest loyalty?

Discover what your guests want to drive direct bookings, automate process, and personalize each stay with our CRM software solution.

Contact Us Book Demo

CRM FAQs

What is a hotel CRM system?

A hotel CRM (Customer Relationship Management) system is designed to help you manage guests using marketing and retention tool kit to encourage return stays with consistent personalization between stays. By unifying booking histories, behaviors, and preferences, you are able to create unique experiences and drive guest loyalty that will last.  

Why is a hotel CRM important?

Hotel CRMs help hoteliers deliver personalized guest experiences by gathering unified data to understand their preferences, behaviors, and requirements. It can also be used to create unique marketing campaigns to target specific audiences to drive direct bookings, boost revenue, and increase profits.

Can a CRM help with increasing direct bookings?

Absolutely. Guest data is the key to understanding what guests like and dislike so you can tailor your hotel services to their needs. This will deter guests from booking through OTAs and drive them directly to you.

Take your hotel to the next level with our smart software solutions

Manage revenue in one place with our hotel RMS, allowing you a comprehensive understanding of your hotel’s performance. 

Give your guests a seamless booking experience that will have them looking forward to their stay with our hotel booking software. 

Get your hotel on the map with specialised digital marketing services covering SEO, PPC, and more. 

Elevate guest acquisition with a website that converts by using our specialised web design services.