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SHR

Direct bookings through deeper personalization

Start delivering the most personalized booking experience for your guests with Access SHR’s CRS Booking Engine, designed to increase your revenue goals and optimize guest engagement. With dynamic pricing and upsell automation, you can take your hotel booking processes to new heights, so you are always converting lookers into bookers.

Trusted by hoteliers around the world

Increase direct bookings with a smarter hotel booking engine 

We all know that direct bookings are one of your most profitable channels, but in order for it to work successfully, you need a hotel booking engine that is designed to bring results.  

Access SHR’s CRS Booking Engine does just that by combining personalization, automation and mobile-friendly designs to eliminate complexity and drive higher revenue across every booking touchpoint.  

So, whether you’re focused on improving conversion rates or reducing booking abandonments, our CRS booking engine will give your teams everything they need to take your booking experiences into the digital age.  

Key features that drive higher direct revenue 

Personalization that drives conversion and repeat stays 

Delivering unique booking experiences that make guests feel recognized from the start. 

  • Personalized offers based on guest preferences, loyalty status and booking history. 
  • Streamlined booking journeys with side‑by‑side calendar and room selection. 
  • Dynamic pricing rules and real‑time rate adjustments. 

Why it matters: Personalized booking journeys convert more guests and encourage direct repeat bookings. 

Conversion tools designed to increase your booking values 

Our CRS Booking Engine includes persuasive tools built to maximize revenue opportunities. 

  • Automated upsells and real-time availability. 
  • Urgency and social proof messaging such as “Only 2 rooms left”, “Booked 4 times today”.  
  • Cart recovery and save-for-later tools. 
  • Complete conversion analytics to optimize performance. 

Why it matters: Empower teams to increase revenue per booking without the added manual effort. 

Portfolio growth through smart referrals and cross‑property booking 

  • Designed for groups and multi-property operators. 
  • Chain level visibility and alternate property recommendations. 
  • Multi-room and multi-property booking in one checkout. 
  • Multi-language and currency support for global travelers. 

Why it matters: Turn every visit into an opportunity to drive cross portfolio bookings. 

Extensive brand control and design flexibility 

  • Build a hotel booking engine that reflects your brand in your way. 
  • Fully customizable booking processes (fonts, colors, CTAs, images). 
  • Multi-brand support for different segments or collections. 
  • Optimized for mobile and desktop experiences. 
  • Embeddable with custom URLs. 

Why it matters: A consistent brand experience creates trust with your guests.  

How we create booking engine success with our customers

Explore how leading hotels use Access SHR’S CRS Booking Engine to elevate their direct channel performance: 

Take control of your bookings and start personalizing every guest journey

Find out how to reduce abandonment and convert more guests directly with our CRS hotel booking engine solution. 

CRS Booking Engine FAQs

How does the CRS Booking Engine integrate with my existing systems?

The system lives in the SHR CRS platform which integrates seamlessly with SHR CRM, RMS and leading PMS providers, ensuring accurate and real‑time syncing across all touchpoints. 

Can I customize the booking flow to match my brand?

Yes. You have full control over design and branding elements to ensure the booking experience aligns perfectly with your hotel’s identity. 

Does it support multi‑property and group bookings?

Absolutely. The engine supports multi‑room, multi‑package and multi‑property bookings within a single, smooth transaction. 

What tools help reduce booking abandonment?

Cart recovery, personalized recommendations, urgency messaging, dynamic pricing and simplified booking flows all reduce abandonment and improve conversion rates.