<!-- Bizible Script --> <script type="text/javascript" class="optanon-category-C0004" src="//cdn.bizible.com/scripts/bizible.js" ></script> <!-- End Bizible Script -->
Contact Sales
Hotels & Hospitality
Contact Us
SHR

Direct booking and distribution your way with Access SHR CRS

Do you want the freedom to simplify your hotel channel management, automate pricing and drive direct bookings? Access SHR CRS acts as an extension of your team to elevate revenue opportunities and deliver a modern booking experience for your guests. Say goodbye to disconnected reservation systems and hello to user-friendly software that streamlines your distribution.

Contact UsBook a free demo

Join thousands of US hoteliers transforming their CRS

It's more than just a CRS

Hotel booking engine

Booking Engine

Increase direct bookings with a flexible, branded experience, extensive conversion tools and workflow options from the same CRS platform.

Distribution

Channel Manager

Direct connections and strong partnerships with all major online travel agencies (OTA), metasearch sites and Google free booking links.

Customer Relationship Management

GDS Connectivity

Seamless connectivity for content and real time availability for all GDS channels.

Central Reservation Office Call Centre

Voice Application

Real time content and availability direct from the CRS, no separate setup or system required, perfectioned for multi-property call centers.

Manage your reservations and distribution the smarter way 

Juggling multiple systems and dealing with unpredictable OTAs can do more harm than you might think. Access SHR CRS takes away these risks by uniting your reservations and distribution channels into a powerful platform to help drive more profitable business and maximize your revenue goals. Our hotel CRS solution will allow you to:  

  • Boost hotel efficiency  
  • Reduce manual errors  
  • Rely less on OTAs  
Book demo

Powerful CRS features built for modern hoteliers 

Extension of your team

An extension of your team

Gain enterprise level capabilities without enterprise level complexity. 

  • Manage rates and channels from a single platform. 
  • Reduce manual updates and costly mistakes. 
  • Move faster with support from knowledgeable hospitality experts. 

Enterprise-level control

Enterprise-level control

Simplify complex operations with tools that give you total power. 

  • Multi-property visibility. 
  • Centralized rules and restrictions. 
  • Consistent control across every location. 

Boost revenue with automation

Boost revenue with automation

Increase your booking value without increasing workload pressures 

  • Dynamic pricing tools that respond to demand. 
  • Smart upsells throughout the booking process. 
  • Checkout recovery to bring guests back and win more bookings. 
  • Flexible group block management. 

Scale content and reach

AI tools that scale your content and reach

Let AI handle the heavy lifting so teams can focus on your guests. 

  • AI-optimized content for accuracy and consistency. 
  • Instant translations for global markets. 
  • Channel-specific messages and formatting. 
  • Less manual editing and more on-brand marketing. 

Branded booking flows 

Branded booking flows

Make every digital touchpoint feel like it’s from the same place. 

  • Customize fonts, colors, layouts and CTAs. 
  • Support multiple properties or brands in one system. 
  • Deliver a seamless, trustworthy guest journey that converts. 

See real results from real hotels

See how hoteliers are using Access SHR CRS to help increase their revenue and improve hotel operations with AI tools.

Drey Hotel Dallas Exterior

The Drey Hotel Dallas

The Drey Hotel Dallas
Hotel Rival Exterior

Hotel Rival

Hotel Rival

Vista Investments

Vista Investments

Why our customers choose us

We value our partnership with The Access Group and the attention given to our account from virtually every department – Business Development, Customer Success, Support, Integrations, etc. We’re also pleased to see the product line continue to evolve, particularly with the product additions and look forward to how we can continue to evolve and enhance our Pacifica Perks program with these new and forthcoming features and products.

Brandon Burtis - Corporate Director, Revenue Strategy Pacifica Hotels

Hotel Rival’s partnership with The Access Group has transformed its distribution strategy, allowing the hotel to regain control over inventory, reduce costs and enhance guest experiences. Their CRS has been instrumental in this journey, driving Rival.se to become the hotel’s leading revenue channel and a testament to the power of prioritizing direct bookings.

Jesper Sandberg - Revenue & eCommerce Manager Hotel Rival

Our journey with The Access Group has been nothing short of remarkable. Working with them has not only improved our revenue performance but has also enhanced our overall guest experience. Their innovative technology, combined with the expertise of their team has positioned our hotel for continued growth and success in a highly competitive industry. I wholeheartedly recommend their hotel services to any hotel looking to elevate its revenue management strategies and guest satisfaction.

Gabriella Monte - Vice President of Hotel & Retail Operations The Village Dallas Stay Always Ahead

Ready to start transforming your booking performance?

Learn how Access SHR CRS can reduce manual work and increase your direct revenue from day one.

Get in touch Book demo today

Hotel CRS FAQs

What is a hotel CRS?

A CRS, also known as a Central Reservations System, is the brain behind hotel distribution. It is used by independent properties to help improve their operational efficiency, connect to different channels, gain insights into booking performance, and accurately forecast demand. Group or chain hotels can quickly deploy selling elements to all properties in one swift action and manage reservations from one central location.

Can your CRS help increase direct bookings?

Absolutely. Our CRS has two integrated/native direct booking platforms that help centralize your bookings in one place, so you can provide a seamless service for your guests as well as distribution APIs. These platforms pull content as well as availability straight from the CRS without being separated.

How does a CRS differ from a PMS?

A CRS mainly focuses on managing and distributing ARI across multiple channels and distribution platforms. On the other hand, a PMS primarily manages daily operations such as your check-in and check-out processes, payments and housekeeping.

Explore our other hotel management solutions

Customer Relationship Management

Hotel CRM

Digital marketing

Hotel Digital Marketing

Website Design

Hotel Website Design

Revenue Management System

Revenue Management System