<!-- Bizible Script --> <script type="text/javascript" class="optanon-category-C0004" src="//cdn.bizible.com/scripts/bizible.js" ></script> <!-- End Bizible Script -->
Contact Sales
Hotels & Hospitality
Contact Us

Solving the crisis of fragmentation in accommodation

The challenges of disconnected and disjointed systems are more common than you might think, and they could be holding back your revenue opportunities. Juggling multiple systems, spreadsheets and data is not efficient in the modern hotel industry, but what if there was a better way?  

In our whitepaper Solving the Crisis of Fragmentation in Hotel CRM Systems, we unpack how unified Central Reservation Systems (CRS) and Customer Relationship Management (CRM) solve your guest experience issues and provide actionable steps to transform your guest stays.  

Download free whitepaper

Why fragmented systems are costing us 

Fragmentation is causing more trouble than it is worth in the hotel industry such as:  

  • Inefficiencies that waste time and drain resources.  
  • Communication gaps in departments.  
  • Missed revenue opportunities. 

As mobile bookings are now contributing 42% of total internet booking engine revenue, the need for connected systems is crucial.  

A unified hotel CRM strategy solution 

Our new whitepaper takes you through the strategies you can adopt to unify your tech stack and start seeing real-time results. We take you through how solving fragmentation issues can:  

  • Eliminate manual data entries to streamline operations.  
  • Provide you with real-time guest data to ensure bookings and preferences are always up to date.  
  • Enhance personalization and enable your hotel to tailor guest experiences.  
  • Leverage guest data to offer targeted upsells, room upgrades or dining packages.  

Start your integration journey

Our whitepaper is here to help you navigate the ever-evolving hotel industry, with the rise of AI tools and technology making it easier than ever to keep your tech stack under control. In each chapter, you will learn:  

  • Why unified systems transform guest experiences.   
  • Success stories from the field.  
  • How to build a business case for change.  
  • A practical roadmap to integration.  

So, what are you waiting for? 

The unified guest experience. download free whitepaper

FAQs

Why is system fragmentation considered a crisis for hotels?

Fragmentation impacts profitability by reducing personalization, increasing costs and creating operational inefficiencies. Modern-day guests expect seamless experiences, and failure to do this will risk loyalty and repeat business. 

How does fragmentation affect guest loyalty?

Without a unified guest view, loyalty programs fail to deliver consistent benefits. Guests may have to re-enter details or miss perks, which eliminates trust and encourages them to switch to competitors. 

Are there any real-world success stories?

Yes. Pacifica Hotels implemented native integration and achieved: 

  • 31,109 new loyalty members in one year. 
  • Seamless loyalty recognition during booking and check-in. 
  • 66,489 member room nights, boosting retention and revenue.