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Success story:
Vista Investments

See how Vista Investments streamlined bookings and boosted revenue by partnering their powerful CRS system with Access Hospitality and Access SHR. Explore the full case study for results and insights.

Central reservation system

Product

Central Reservation System

Hotel booking engine

Product

Booking Engine

Distribution

Product

Distribution

Driving direct bookings and creating real-time confidence for Vista Investments

The background 

Vista Investments have been successful hoteliers and hotel real estate investors ever since the early 1980s, with their own development and management in high hospitality markets in the US. They are prone to handling diverse challenges during hotel development projects through design to completion, with pre-approval praise from Marriott, Hilton and Best Western.  

The challenge  

Vista Investments oversees a diverse portfolio of 20 Vagabond extended-stay hotels and 3 boutique hotels in highly competitive markets.  

 The challenge they faced ranged from:  

  • Fragmented tech stacks  
  • Manual spreadsheets slowing decisions  
  • Limited visibility across channels  
  • Slow onboarding for new properties  
Most people don't even understand the concept of a CRS. They're stuck cobbling data from multiple vendors into spreadsheets and still don't see the full picture - Chuck Valentino, EVP at Vista Investments

The solution  

Vista partnered with Access SHR to deploy their Central Reservation System (CRS), booking engine and channel connectivity across the portfolio.  

What mattered most was SHR’s role as a true partner with these highlights:  

  • Speed to market - Onboarding boutique properties in a week.  
  • Distribution power - Airbnb integrated portfolio-wide in days, generating immediate revenue.  
  • Unified reporting - One button, one view, all 23 hotels. No spreadsheets required.  
  • Built-in protection - Rate floors/ceilings to eliminate human error.  
  • Proactive support - Channel issues flagged and resolved before operators even noticed.  

The results  

The outcomes of our partnership with Vista Investments were outstanding:  

  • Direct bookings soared - up to 50% of reservations direct from hotel websites at boutique properties.  
  • New revenue driver - Airbnb became a surprising new revenue asset when markets shifted.  
  • Increase in team morale - Managers gained real-time confidence in pricing, forecasting and channel mix thanks to SHR’s RMS insights.
It's not about a free booking engine. Without presence, consistency, and an advocate in your corner, you're leaving money on the table. Access SHR gives us the clarity and partnership we didn't know we needed. - Chuck Valentino, EVP at Vista Investments

Ready to start driving direct bookings and see real-time results?  

For hotel operators, the CRS isn’t just a distribution tool; it’s a strategic growth engine. With SHR, Vista Investments:  

  • Eliminated human error  
  • Opened new revenue channels  
  • Unified reporting across a 23-property portfolio  

Our smart hotel software doesn’t just connect rooms to channels; it helps hotels win the future of distribution.  

Discover more about our hotel management solutions today.  

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See real-time results and drive direct bookings with our suite of smart hotel software. Explore our hotel solutions today