Success story: The Drey Hotel Dallas

In the heart of Dallas, Texas, a new beacon of modern living and upscale hospitality emerged in 2021. The Village, a sprawling 1.1 million-square-foot Village Town Center, was conceived as a mixed use complex tailored to meet the needs and desires of the discerning millennial professionals. At its core, the centerpiece was the Drey Hotel Dallas, an independent boutique hotel.

This case study delves into the unique challenges and innovative solutions encountered by the Drey Hotel Dallas as it embarked on its journey to establish itself as a frontrunner in the ever-evolving hospitality landscape.

One of the most distinctive aspects of the Drey Hotel Dallas was its team. In a unique move, the hotel employed personnel who lacked prior experience in the hotel industry. This strategy, while unconventional, was underpinned by the belief that fresh perspectives could lead to innovative solutions. However, it posed several challenges:

• Understanding the Hotel Industry
• Establishing the Right Pricing Strategy
• Determining what Technology to Use

To overcome these challenges and thrive in a competitive market, the Drey Hotel Dallas turned to Access SHR, the leading provider of innovative and intelligent AI-powered technology solutions for the hospitality industry. Access SHR played a pivotal role in the Drey's success through:

• Technology Integration: The Drey Hotel Dallas harnessed multiple technology solutions from Access SHR, including their CRS, Revenue Management For Hire Services, RMS, and CRM. These solutions played a pivotal role in enhancing booking visibility, customer offerings, and establishing effective customer engagement strategies.
• CRS set-up: Access SHR provided expertise in Central Reservation System setup. This included configuring room rate and room type product setups to facilitate growth.
• Strategic Guidance: Leveraging their extensive industry knowledge and experience, Access SHR helped the Drey Hotel Dallas devise strategies for customer segmentation, customer loyalty programs, and expanded distribution reach.

The Drey Hotel Dallas stands as a testament to the power of innovation and adaptation in the hospitality industry. By embracing unconventional hiring practices and its strategic partnership with SHR, it not only overcame challenges but also positioned itself as a trailblazer in the competitive landscape of modern hospitality.