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How hotel software can turn peak demand into peak guest experiences during busier weekends 

For many hoteliers, major holiday weekends such as Labor Day are one of the busiest periods of the year in the US, with the national hotel occupancy reaching around 71% at that time, equating to roughly 12 million hotel room nights over the course of a few days. Having a quick surge in bookings and stays is the main objective, however it can add pressure to your hotel operations, staffing levels and guest experiences. But that is where smart hotel software can help. 

Victoria Sparkes Digital Content Writer for Hospitality

by Victoria Sparkes

Digital Content Writer for Hospitality

Posted 28/08/2025

Family At Breakfast Buffet

Technology today does more than organize bookings and give your guests the best hotel ratings. It gives you a clear overview of your business without the hassle of manual processes or inaccurate data that can create more stressful situations. At Access Hospitality, we work with hoteliers like you to get the most out of our technological solutions to streamline operations, boost profits and increase revenue during busier times of the year. We leverage smart software as well as AI-powered integrations that work behind the scenes to eliminate operational stress and turn pressures into profits.  

In this article, we will explore how busier weekend periods challenge the hotel industry and its guest experiences due to higher demands, as well as a step-by-step guide into making the most of this busy period for your hotel business.  

How guest experience challenges can affect your hotel’s operational efficiency  

 There are many challenges that come with busier periods, especially when it comes to providing the best guest experience. Operational situations such as longer waiting times, gaps in communication with teams, last-minute bookings and the pressure of personalization all become heightened during peak weekends.  

This can cause your hotel business to become inundated with more problems the busier it gets and can lead to guest experiences being neglected and overlooked. Busy weekends, such as Labor Day seeing the final surge of sales in the summer months, can be a cause for concern if the right measures are not in place to deal with the rush of bookings.  

Your step-by-step guide to make the most of busier weekends 

At Access Hospitality, we want to make the busier times manageable with software solutions that not only enhance your guest experiences but also strengthen your operations behind the scenes. Here is our step-by-step guide for you to make the most out of your busy weekends.  

Pre-arrival: Building anticipation 

  • Start by sending out personalized welcome messages that promote local events happening on the same weekend.  
  • Give your guests the choice of a room upgrade before arrival to fill more rooms and take on more bookings.  
  • Send digital check-in links and pre-arrival information about parking and transport to avoid any prior frustration.  
  • Leverage your guest data to set specific room preferences to give them the best start to their stay.  

Which Access Hospitality products can help with your pre-arrival?  

  • Guest engagement solutions to get to know your guests.  
  • Hotel CRM integration to learn more about your guest data and how to use this for future stays.  
  • Hotel booking engine designed to showcase your hotel offering with an exceptional booking experience. 

  

During stay: Driving guest excellence behind the scenes 

  • Automate tasks and boost efficiency with AI-powered booking engines.  
  • Provide contactless vouchers that can be redeemed for hotel experiences such as spa packages and dining deals.  
  • Give guests control over their stay with instant service requests through mobile apps.  
  • Keep your hotel operations synced with an efficient PMS system that simplifies your hotel management.  

Which Access Hospitality products can help during your guests’ stay? 

  • Hotel CRS to simplify complex bookings to keep your guests happy. 
  • Hotel RMS that provides real-time data and AI forecasting to solve your revenue challenges.  

  

Departure: Stay connected  

  • Personalize thank you messages with highlights of the weekend activities and what’s coming up in the future.  
  • Automate digital receipts to alleviate check-out queues and give guests more flexibility.  
  • Send feedback surveys to see where you can improve your guest experiences.  
  • Give previous guests exclusive access to early bookings or loyalty programs to generate return stays.  

Which Access Hospitality products can boost returning revenue? 

  

Why smart software is helping hoteliers create exceptional guest experiences  

Creating the best guest journey is one of the main priorities you should be thinking about when it comes to making your hotel business a success. From showcasing your hotel online to welcoming guests through the front door, hotel software helps you every step of the way. In fact, it is reported that hotels using smart technological solutions see a 15-25% higher rating during peak periods compared to those that do not, with a further 35% increase in package services such as spa days and dining experiences.  

The hotel industry is seeing a major shift in its use of technology, and it shows no signs of slowing down. The modern-day traveler now expects hotels to have smart software solutions that make their stay easier and more efficient, whether that is digital check-in/out software, personalized offerings or mobile room control. As peak weekend periods start to increase, smart software is now becoming the main solution to streamline your guest engagement and hotel operations. 

Ready to tackle the busier weekends and transform your guest experiences?  

The rapid advancement of smart hotel technology is coming in thick and fast, and it is redefining the way hotels now operate to provide the best guest experience. From personalized marketing offerings to building customer loyalty, hoteliers are embracing the new technology era.  

In this article, we have unpacked the main challenges hoteliers face during peak weekend seasons and how smart hotel technology can help you make the most of the busier period. At Access Hospitality, our hotel management and guest engagement solutions, powered by SHR, provide our customers with experience-focused technology that delivers fast results to boost bookings and increase revenue.  

Discover how Access Hospitality can help you create unforgettable guest experiences with AI-powered software solutions.

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Victoria Sparkes Digital Content Writer for Hospitality

By Victoria Sparkes

Digital Content Writer for Hospitality

Victoria is one of our dedicated content writers here at Access Hospitality. Her rich experience in the retail, L&D and hospitality industry enables her to create engaging and informative content that encapsulates our ethos here at Access. Combined with her expert content insights and professional writing skills, Victoria helps our customers understand the importance of hospitality software and is an integral part of the content team.