The loyalty game has changed.

But most hotel tech hasn’t.

If you’re still running a points program that looks like it was built in 1999, your guests have moved on—and your revenue is following them.

Today’s traveler expects:

• Instant recognition the moment they land on your site

• Perks that appear automatically (no codes, no gimmicks)

• Seamless booking, check-in, and stay—especially on mobile

But if your CRS, BE and CRM are stitched together with APIs that only sync every few hours (or worse, not at all), you’re stuck playing catch-up.

The result? A loyalty program that forgets loyal guests.

• Your best guests can’t see their perks when they book

• They abandon your site and go back to the OTAs

• You lose revenue and the relationship

Worse yet—your team has no idea it happened.

SHR fixes this.

We built a natively integrated suite of commercial tools—starting with CRS, BE + CRM—that work as one system, in real time.

That means:

• Guests are recognized the moment they book.
• Loyalty rates are applied automatically.
• Offers are personalized based on real behavior and past stays.
• You drive more direct bookings, higher ADR, and stronger retention.

"At The Drey Hotel, our loyalty members don't wait for perks. They see them immediately at booking—and it's a big reason we hit 80% direct booking rates." — Gabriella Monte, VP of Hotel & Retail Operations