Creating the new visitor experience guide

This practical guide walks you through the new, improved visitor experience and how you can create it in your visitor attraction. It covers the reopening process, new considerations at every stage of the visitor lifecycle, and how you can use technology to help craft a memorable day for your visitors.

Building trust and using technology to improve the visitor experience are common threads throughout our ‘Creating the new visitor experience’ guide.
Only when your visitors trust that your attraction has their best interests at heart will they feel relaxed enough to have a truly memorable experience – the sort they’ll want to tell friends, family and acquaintances about.

Technology can help at every stage of the new visitor experience process, from reopening to remembering. Technology is being seen by many as a path through the current crisis- essential if the visitor attraction industry is to survive, recover and forge a better future.


"Creating the New Visitor Experience’ guide is a fantastic point of reference for the attractions sector. It is both a practical tool with lots of actionable guidance that attractions can use right now, and also a source of ideas and inspiration for future development. A must read for all attractions professionals as we continue to adapt to the new normal as a result of the COVID-19 pandemic’"

Gordon Morrison, CEO ASVA

About this guide:

  • Part 1: Welcoming your visitors after lockdown
  • Part 2: Mapping the new visitor lifecycle
  • Part 3: The psychology behind the experience: using technology to create a day that is memorable for years to come

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Explore further

Visit Britain encourages that Visitor Attractions "use the crisis as an opportunity to drive innovation and improve productivity and boost the UK’s profile as a destination.” Discover our resources to help inspire change in your venue.