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9 visitor attraction trends to look out for in 2021

We’ve asked industry leaders to share their thoughts on the coming year, so you can start to anticipate what 2021 might look like for your Visitor Attraction.

They say crisis breeds innovation, and innovations in the visitor attraction industry certainly came thick and fast in 2020, prompting some striking shifts. There’s still much to overcome,but the pauses and pivots of 2020 are proving fertile ground for some exciting attraction trends in 2021. Download the guide to discover the key trends you need to be aware of in 2021.


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Visit Britain encourages that Visitor Attractions "use the crisis as an opportunity to drive innovation and improve productivity and boost the UK’s profile as a destination.” Discover our resources to help inspire change in your venue.