How your recruitment business can win new business
As a recruitment agency, having security in a loyal customer base is a wonderful thing. When you know you’re doing things right, delivering, and keeping your clients happy while filling the coffers, you’re in for success. That said, it’s important to always keep proactive and be willing to build your company to the next level. Pulling in new business is the first step to expansion – but how do you do it? Keep reading for our top business development tips for generating new leads and winning the best new clients.
Never Underestimate Networking
Psyching yourself up for that next networking event really is worth it. Familiarise yourself with your other attendees, develop your company conversation highlights – and be prepared to really listen and connect with your new potential colleagues. The recruitment agencies that really stand above the competition are the ones who, ultimately, people feel they can trust and genuinely connect with – whether they’re clients or employees.
There’s now an impressive range of apps available to help you network and source events, so no secret handshakes are needed to get into the circuit. Use networking as the catalyst to build your reputation and forge new relationships across the industry. Remember, as your network grows, the opportunity for you to connect with new leads will flourish.
The Power of Cold Calling
Tried and tested, cold calling is still one of the most popular means of lead generation, despite it not seeming quite as glossy as social media ads or hashtag utilisation. Don’t just call into the abyss, though – research your prospects, know their market, and identify the business pains your company can specifically alleviate for them before you get into the call.
Making yourself stand out to a prospective client as someone who has gone the extra mile to understand their needs will always make your cold call response more palatable, and ultimately more successful. Done right, speculative proposals can be a great tool for generating new business.
Adapt and Grow In Business
The landscape of our business practise is consistently developing. Keeping up to date with new working methods has never been more of a priority as we find ourselves WFH in the post-Covid era. Industry-specific platforms have really taken the opportunity to develop their product offering, and they can give a huge boost to your lead generation and help you score new clients.
Recruitment workforce management apps, like Access WorkView, provide multi-device connectivity for team managers and employees alike: keep track of new job positions, share and check worker availability, and submit timesheets, all from your phone. As well as recruitment specific web platforms, such as Volcanic, ensure your presence is sleek and attractive across the board. Gaining a reputation as a forward-thinking and efficient company that’s a pleasure to work with will be one of your ultimate tools for winning new business.
Content is King
Bill Gates declared that “content is king” back in 1996 – who'd have thought he’d get it so spot on?! With the world on social media, quality and unique content is essential for consistent and fresh lead generation.
While it can be time-consuming, putting the work in to create a strong social media presence across all relevant platforms will keep you current, discoverable – and boost your search engine listings too.
Start by developing your own personal brand across platforms like LinkedIn, Facebook, and Instagram, then look to bring in the big guns once your branding is established. Employing a dedicated, enterprising social media manager is one of the most sensible investments you’ll make, and will be sure to futureproof your agency into 2022 and beyond.
Use Your Connections
Don’t be shy of digging into your contacts list!
Sometimes a connection of yours has the perfect new lead that’s wrong for them but right for you – but you could miss it altogether if you don’t ask. Keeping in touch with colleagues across the industry is one of the first rules of good business, and we can never underestimate how powerful they can be.
Remember, whilst you’re all competing, you’re also in the same race together – and there’s still room to help one another out. So how about booking in that long lunch catch-up for next week and seeing what leads come out?
We hope there have been some workable gems in here for you. Get a fresh cup of coffee, get stuck into our recommendations above, see how they’ll work for you – and get ready for the next big deal!
