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Customer relationship management & sales automation

CRM & accounts integration

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When it comes to customer data, finance and sales share significant overlap. That's why we developed a tool that empowers your salespeople to carry out key tasks from within CRM, enabling them to be both productive and proactive without intervention from the accounts department. With this unique integration tool, you can:

Enter quotes/orders

Quotes, pro formas and orders can all be entered from within the familiar CRM interface, empowering salespeople to action orders more quickly and saving duplication in other departments. 

The Quote Entry function allows salespeople to create opportunities directly in CRM, so saving re-keying into your accounts system. This not only saves time but improves the accuracy of pipeline reporting and management. If you choose, you can also allow your salespeople to control invoice and delivery address details within the software.

To help with ease and speed of entry, previous orders and quotes can be duplicated from the main window. All quotes, order confirmations and management reports can also be deployed into the software in a menu format. This allows easy access to information held in CRM, the finance system, our service management software and any other systems you may have.

This software is fully compatible with multi-currency options and allows you to choose stock records, prices and text entries without having to log into the accounts. Previous orders and quotes can be viewed and amended from within CRM.

Manage sales orders

Workflow of sales orders can be easily managed from within the CRM interface. For example, your salesperson could enter a sales order with a 'Hold' status; once approved, an alert would then tell a manager to release the order. 

Create/update records

Integration between the customer creation windows within CRM and your sales ledger in your accounts system allow your salespeople to easily update active contact records. In addition, customer details can be amended while being logged into CRM.

We can also configure your field mappings so that company information captured within your CRM system can automatically be updated into the accounts. To ensure your finance records are kept clean and duplication minimised, customer code formats can also be controlled within the software.

View customer history

Financial information relating to your customers can also be integrated back into CRM and actioned. For example, stop status, stock records and credit limit warnings can be configured within the module.

With full access to this information, salespeople can easily check availability before committing to an order and quickly view the customers' credit situation to ensure they're not selling to a customer on stop. 

View cross and up-sell opportunities

With full access to customer order history from within CRM, sales (and marketing) can take advantage of up- and cross-selling opportunities, basing promotions and pitches on your customers' very latest buying patterns.

Run reports

With this software, you can empower all your CRM users to report on finance information directly from a single screen - without the need to log into the accounts. Provide configured Crystal reports through an intuitive, configurable and logical menu structure. It also allows you to dynamically run reports without needing to enter complex parameters. For example, you can show a customer order history report for an active customer in CRM.

View information 24:7

Utilising an optional browser-based interface provides even greater flexibility, allowing your salespeople to carry out all of the above at any time of day, wherever they are.

Further information:

A director's guide: Selecting powerful CRM softwareA director's guide: Selecting powerful CRM software

Why CRM, and why now? Perhaps you’ve been thinking about investing for a while, but you’ve been waiting for the economic storm to subside. Perhaps you’ve been put off by horror stories of companies who spent heavily in CRM systems and have yet to see the benefits.
Find out more »

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