Access Supply Chain is the right tool for the job for Caldwells
Emley, UK - 2nd July
2007 - Following four years of rapid growth, tool
manufacturer Caldwells is implementing a new ERP system from Access
Supply Chain to support the future development of the
business.
Based in Warrington, Cheshire, Caldwell's history goes back to
1770. It is still a family business and the current managing
director, Andrew Caldwell, is seventh generation. The company
manufactures a wide variety of professional hand tools from hammers
to scythes and axes to shovels. In 2003 it moved from a wholesale
model of distribution to direct sales and turnover grew from
£3 million to £5.5 million. Its existing IT system was
unable to cope with the demands of a rapidly expanding business so
Caldwells selected Access Supply Chain as a replacement.
Andrew says, "Access Supply Chain will give us much greater
control over the business and will help us improve customer service
levels. It will remove the need for all our various subsystems and
spreadsheets and integrate everything so the same information is
visible to everybody."
Caldwells sells to 'blue-chip' merchants such as Screw Fix and
Wickes, which in turn, sell to the building, gardening and fencing
trades. The company has more than 1,500 SKUs (stock keeping
units) and although much of its product range is manufactured at
its own factory, it also now imports some products and components
from the Far East. Business is subject to seasonality too -
for instance, sales of garden tools increase in the spring;
agricultural tools in the winter. With an increasingly
complex business, Andrew expects the new Access system to help
improve forecast accuracy. "It's all about customer service
and making sure you've got the right stock; if you get it wrong,
you can be out of stock for six to seven weeks. Access Supply Chain
will help make sure that when a distributor orders something, it
will be on their shelves within a couple of days."
Caldwells has a reputation for providing high quality tools
which last for a long time even under heavy use - three Caldwell
shovels, in perfect condition, were recently excavated from a First
World War trench in France. This quality - plus a certain
'Made in Britain' cache - has opened up a sizeable US mail order
market (15 per cent of turnover now comes from outside the UK) and
Andrew says Access Supply Chain is perfectly designed to develop
with the business as it grows and diversifies. "I like the modular
nature of the software; there's lots of functionality you can add
at a later date, like CRM and barcoding for the warehouse.
You don't need to do it all at once; you can take it in bite-size
chunks."
He says that probably the greatest immediate benefit of the
system is the hardest to quantify at this stage. "Winning new
customers is one thing but if you don't deliver a certain level of
service, you can't expect to keep the business; there's an almost
intangible benefit from the software because we expect to see an
upswing in orders just because we will be able to handle them
better and provide better stock levels."
The system is expected to go live in
October.
ASC.020707.LS.Caldwells
Media information:
Helen Carpenter
Head of Group PR
Access Uk Ltd
T: +44 (0) 1206 321324 / 07833 936311
F: +44 (0) 1206 322956
E: helen.carpenter@theaccessgroup.com
W: www.theaccessgroup.com
Tim Cole
PR Executive
T: +44 (0) 1206 321335
E: tim.cole@theaccessgroup.com
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