Access Accounting extends business software range with the launch of integrated CRM solution

Colchester, UK - 8th May 2006 - Access Accounting has extended its range of business solutions with the launch of Access Integrated CRM. The system encompasses all the benefits of a standalone solution while providing total integration with award-winning financial package, Access Dimensions.

Access Integrated CRM - which removes the need to re-key information - allows companies to manage their customer and prospect database, marketing campaigns and sales and pipeline opportunities with considerable ease.

Designed using the industry-standard Microsoft SQL Server database, the scalable solution offers unlimited data storage without losing processing speed. The open architecture approach also allows complete real-time interaction with even the most specialised software, avoiding synchronisation issues and making importing and exporting data effortless. Two-way integration between Access Integrated CRM and Microsoft Office enables staff to work in either application and for both systems to be updated simultaneously.

"This solution offers excellent time-saving benefits, resulting in less administration and more time for staff to convert prospects into customers as well as maintaining a smooth company-wide communication with existing customers," said Emma Sinton, Access Integrated CRM Product Manager.

"Creating sustained and profitable growth is important to any organisation and having the opportunity to manage and respond to opportunities at the right time is imperative in today's competitive business environment," she continued.

Offering all the tools expected from such a solution, including role-based configurability, the centralised database allows information to be easily shared within the company for fast response times to customer enquiries. 

Targeted and automated marketing campaigns can be easily planned, implemented and tracked, allowing complete control over the reporting and analysis of activity whilst the sales and pipeline management function provides access to valuable information on likely future sales. Access Integrated CRM combines an effective pipeline management solution - providing in-depth performance reports - with full smart tag views of customer information, allowing current performance and forecasting to be easily monitored during every stage of the sales cycle.

For more information on Access Integrated CRM or other business solutions from Access Accounting, please telephone 0845 3453300 for details of your nearest accredited specialist centre.

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