News Article - 24 May 2012
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Businesses looking to improve their productivity this year should be focussing on getting the most out of their websites, one sector commentator has claimed.

Steve Simmonds, business manager at Design UK, said that it was important firms made their web pages work for them.

Speaking at the recent Technology for Marketing & Advertising event, he told attendees that companies would be well-advised to make the most of what they had, given the importance of return on investment and limited budgets during the recession.

"Rather than doing a complete rebuild get someone to spend some money on making it work better and increasing information by ten per cent, you then have a lot more impact," Mr Simmonds explained.

According to Design UK, marketers and advertisers now need the most advanced tools in order to deliver campaigns which will stand up globally under fluctuating traffic.

It noted that this may include content delivery networks and server virtualisation.

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