Online selling 'can boost revenues'

News Article - 25 April 2008
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Selling products online can be a cost-effective way for businesses to raise their revenue.

According to John de Groot, managing director of StartupCo, having a strong web presence can increase a business's customer base and increase sales "without taking up too much of the owners' time".

The small business expert suggests that e-tailing can offer business owners a "low investment growth opportunity" with potentially high returns.

"The absolute key is the ability to generate enough traffic to the website to get the best sales end result," Mr De Groot added.

Accounting software can help businesses to keep track of both online and offline sales, accurately tracking revenue and spending.

Despite cuts in consumer spending in the US this year, online sales are still expected to grow by 17 per cent, figures from Forrester Research reveal.

The latest IMRG Capgemini e-Retail Sales Index reveals that UK online sales recorded growth over the first quarter of 2008, rising by 50 per cent compared with 2006 to £13 billion.

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