Internet offers accountants marketing gateway

News Article - 16 August 2007
Category: Business

Accounting professionals who advertise their services online receive about a fifth of their enquiries through the internet, a study has shown.

Research by national network of marketing websites thebestof has highlighted that on average, accountants spend £1,000 promoting their wares online, with the majority planning to spend this amount or more on marketing over the coming year, Accountancy Magazine reports.

The financiers were found to increasingly view online advertising as a way of appealing to the clients of rival firms, with many companies stating that their main competitors were larger than them.

Nigel Botterill, chief executive of thebestof, said: "What this research shows is that there's a whole generation of ordinary small businesses - like accountants - who have been quietly working in the background, using the web to steal market share from their bigger competitors."

Website AccountancyMarketing.co.uk urges finance professionals to learn to distinguish between their accountancy and marketing roles.

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