Forrester claims end of global tech recession
News Article - 21 January 2010
Category:
Business
Independent technology and market research company Forrester has
called 2010 a year of recovery for IT companies worldwide. The firm
recently labelled the tech industry recession as 'unofficially
over,' and has advised companies that IT-related investment is set
to increase in the following months as boardrooms regain
confidence.
Whilst the global industry as a whole will benefit from spending
increases, some areas will fare better on a regional basis. The
United States will benefit considerably, with tech spending
expected to grow at more than twice the rate of gross domestic
product (GDP). Europe will perform the strongest, where IT-related
investment will rise by 11.2%, helped by the decline of the
dollar's value against the euro. The global industry is expected to
grow by 8.1% to more than $1.6tn.
The news will be welcomed by technology companies worldwide who
may have struggled to cope with the economic downturn and the
reduced spending power available to consumers. In 2009, global IT
spending fell 8.9%, and the year was particularly gloomy for
organisations as the lack of stronger markets meant the industry
was unable to offset underperforming ones.
Now that a revival is expected, IT businesses around the globe
should be looking to develop their growth strategies early to
ensure they make the most of the improved industry outlook. As
global tech spending increases, organisations will face significant
competition to regain market share as rival firms pursue aggressive
strategies to capitalise on favourable conditions.
Businesses looking to prepare early should re-evaluate their
current infrastructure and see where benefits can be gained.
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host of strategic benefits to organisations of all sizes who wish
to consolidate software systems and forge stronger links between
business divisions.
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