Firms urged to do more to combat climate change

News Article - 24 April 2008
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The head of unified communications specialist Nortel has stated that concentrating on environmentally sound practices is good for business.

According to Mike Zafirovski, energy efficient and green technologies provide companies with a "competitive advantage" and "the integration of environmental responsibility into corporate business models is not only the right thing to do but a necessity for business success".

Delivering a speech in Pasadena, California, he told delegates that it is important for firms to realise that environmentally sound behaviour can co-exist with good business practice.

Addressing the first-ever Fortune Brainstorm: Green Conference, the Nortel president and CEO explained: "Nortel and its partners are leveraging innovation to deliver solutions that can provide tangible benefits to the environment, reduce energy consumption and provide real business benefits to our customers. It's the right thing to do for the planet and for the business."

Nortel products and services can help businesses to improve energy efficiency and reduce their carbon footprints. Elements of the company's portfolio have been acknowledged by the Tolly Group as some of the greenest in the industry, reducing energy consumption by up to 50 per cent.

A number of major global technology companies have announced plans recently to improve their green credentials, including Apple, which has launched a 'Green Apple' initiative, and Microsoft.

As businesses increasingly look for ways to reduce the environmental impact of their IT and communications systems many are adopting carbonaccounting software to calculate their carbon footprint.

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