Firms 'paying out for inefficient mobile services'

News Article - 10 July 2007
Category: Business

Some firms are paying too much for their mobile services, which are often inefficient and badly managed, it has been claimed.

According to Dustin Kehoe, principal analyst for telecom services at research firm Current Analysis, the amount paid for services is becoming too high.

Publication IT Week states that one of the biggest problems is the behaviour of workers, with about 20 per cent of calls made on mobile business phones being personal.

In addition, some employees are helping to drive prices up by being too dependent upon the mobile services.

"Some global mobile operators can drum up strong marketing messages on 'coverage' and have many countries on the world map colour-coded accordingly," said Mr Kehoe.

"But it appears that in reality they are no more capable of delivering a global service than a small, nimble operator with limited network assets," he added.

Website PCAdvisor.co.uk recently claimed that IT executives planning their firm's mobile strategy were likely to find that the end users posed the problems rather than other factors such as limited choice.

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