CSR 'here to stay'

News Article - 17 February 2009
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Despite the ongoing economic downturn, corporate social responsibility (CSR) is here to stay, according to one sector commentator.

Stanislas Berteloot, marketing director at KDS, said that companies in Europe appeared to be more concerned about green initiatives and accounting for carbon than their US counterparts.

He added that the number of firms who now claimed to have "good CSR" had increased in the last year from 59 per cent to 62 per cent.

"Corporations say that they prefer to do business with suppliers who have a CSR charter. That's a strong signal for the supplier out there," Mr Berteloot noted.

Furthermore, he claimed that 28 per cent of travel departments are given the task of providing some reporting regarding travel related carbon emissions to management.

A recent survey by KDS and the Association of Corporate Travel Executives revealed that the most common CSR activities are reducing energy waste within company buildings (76 per cent), contributing to the local community (55 per cent), cutting carbon emissions in production plans (34 per cent) and using carbon offset arrangements (25 per cent).

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