Businesses urged to view green strategies as business opportunities

News Article - 14 July 2008
Category: Environment

Firms that embrace green practice could be helping their business as well as the environment, the Climate Group insists.

Adopting carbon accounting software and taking on other eco technology in the workplace is a good way of boosting all-round performance, the organisation's ICT project director, Molly Webb, claims.

Her advice follows publication of the Climate Group's global study of the information and communication technology (ICT) sector, which predicts transforming the way businesses use technology could reduce annual manmade emissions by 15 per cent by 2020 and save firms as much as £400 billion collectively.

Ms Webb says: "What is harder sometimes for people closest to the environmental issues in a company to think about is what this strategically means for their business going forward."

However, she vouches climate change can present opportunities "that are good for the planet and good for their bottom line."

Climate Group's study envisages PC ownership will quadruple between now and 2020, while broadband uptake will treble to almost 900 million accounts over the same period.

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